Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads
Sword and the Script
SEPTEMBER 28, 2022
I’m not here to bash advertising or LinkedIn. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. Display advertising is essentially renting an audience – why not invest in building one that you own? that’s written like journalism.
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