Content Marketing Engineering Journalism Leadership 
Sword and the Script
SEPTEMBER 28, 2022
B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ). billion by 2024.”.
Sword and the Script
FEBRUARY 6, 2018
I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.
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Sword and the Script
AUGUST 14, 2018
This was followed by “social networks and search engines bypassing traditional media” with 25%. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. PR should be taking a close look at the content that’s trending.
Buzzstream
JANUARY 22, 2024
There is a right way and a wrong way to do it, however.
Beyond PR
MARCH 6, 2018
The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?
Sword and the Script
DECEMBER 30, 2017
2) 3 Studies that Challenge Marketing Assumptions [UML]. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. Content marketing is similar.
Sword and the Script
JANUARY 3, 2017
Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. Or experts in direct marketing who could bring the combined experience of many campaigns and testing to bear.
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