Engineering Journalism Leadership Storytelling 
Ishmael's Corner
AUGUST 24, 2014
As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. When it comes to organic search , Google and other search engines place a premium on backlinks. Such dot-connecting points to blogging as one of the best platforms for thought leadership.
ImPRessions - Crenshaw Communications
JULY 28, 2023
There is a Search Engine Journal but no Sales Tech Journal. The key lies in strategic storytelling that extends beyond the conventional sales narrative, reaching for broader, more engaging themes that resonate with a diverse audience. However, these barriers are surmountable.
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PRSay
FEBRUARY 21, 2023
After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. He trusted me to tell his story. And now, that part of his story is gone.” I like telling a good story,” he said.
Shift Communications
AUGUST 29, 2023
adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big. The corporate leadership opportunity right now is big. Now is the time for AI startups and companies to focus on corporate awareness and storytelling.
Beyond PR
APRIL 28, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.
Ishmael's Corner
MAY 5, 2015
The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. The second pillar involves differentiating our offering. as well as a distinctive point of view.
Waxing UnLyrical
DECEMBER 7, 2016
The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium.
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