Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 72

Meeting Automotive Engineering Journalism 72

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context.

Interviews 296

Interviews How To Reddit Journalism 296

Ishmael's Corner

MAY 1, 2017

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Unfortunately, the success rate for PR is more Duane Kuiper (below) than Babe Ruth.

Engineering 60

Engineering Corporate Storytelling Communications 60

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

OCTOBER 4, 2021

A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award.

Automotive 75

Automotive Meeting Engineering Media 75

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. Aman, a design engineer, is a proud Indian immigrant who fills my life with masala (spice) and fun.

Meeting 104

Meeting Media Travel Journalism 104

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Traditional journalism’s inherent benefits should always be considered when engaging in a content marketing tactic.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

JUNE 7, 2021

How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. . If the news is big, give me time to interview an executive or engineer. . I’ve been a journalist for 15 years. I got my start at TMZ of all places. Any pet peeves with PR people?

Automotive 97

Automotive Meeting Media Journalism 97

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. I did some freelancing and eventually started at AN!

Automotive 84

Automotive Report Meeting Radio 84

Landis PR

SEPTEMBER 5, 2022

Social media also increases brand awareness, leading to more website traffic and a higher search engine ranking, enabling your customers to find you more easily. Social media is evolving quickly, and your business needs to also , North Bay Business Journal. It’s a great recruiting tool.

Social Media 98

Social Media Media LinkedIn Engineering 98

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

PRSay

FEBRUARY 21, 2023

After the Marines, Melton attended the Military Visual Journalism Program at Syracuse University, where he honed his photography skills. He later realized that he preferred public relations to journalism. He trusted me to tell his story. And now, that part of his story is gone.” I like telling a good story,” he said.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. How long have you been in journalism and how did you get started?

Transportation 99

Transportation Meeting Newspapers Media 99

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Employee Advocacy. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

Critical Mention

DECEMBER 17, 2019

YouTube is the second most popular search engine in the world (Search Engine Journal). The platform’s growing popularity makes it a logical target for brands looking to increase earned media coverage and build an owned media library: Over 90% of 18-44-year-old American internet users watch videos on YouTube (Statista).

YouTube 91

YouTube Radio Analytics Television 91

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. Google Trends & Google Analytics: Services provided by Google where website owners access analytics and data that help identify popular search results and trends on the world’s top search engine.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

SEPTEMBER 14, 2022

The Pew Research article refers to this as a decline in “bothsidesism” in journalism, which sounds to me like a euphemism coined in PR circles. The algorithms are engineered to feed us more of the stuff we click on, which given our nature, is the stuff we already believe. Responsibility to stay informed about technology.

Survey 95

Survey Communications Media Engineering 95

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. Can't attend live?

SEO 79

SEO Engineering Corporate Web 79

Contently - Strategy

JANUARY 25, 2023

Basic search engine optimization (SEO) principles still apply to voice searches. Use SEO tools like Semrush to identify target keywords with a featured snippet and create content specifically to rank for that snippet, answering burning questions and satisfying search engines alike. Write content that answers questions.

SEO 88

SEO How To Mobile Engineering 88

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. How long have you been in journalism and how did you get started? I’m also really into music and got my start in journalism as a music journalist, something I did as a sideline for 25 years.

Automotive 85

Automotive Meeting Media Mobile 85

Shift Communications

JULY 10, 2017

This is also where coverage in trade publications may be more impactful than business press (generic publications like the Wall Street Journal or New York Times); if an executive faces a particular problem, they’re more likely to be thinking of possible solutions in a trade publication than in general business press.

Publicity 132

Publicity How To Retail Engineering 132

PR Fuel

JULY 28, 2021

Try focusing on website traffic, social media mentions, and search engine results. Some press release services will offer data that you can watch, but you can also have your team check search engines and social media manually. Check Search Engines. To find out if this has happened, you’ll need to use search engines.

How To 105

How To Engineering Google Web 105

Buzzstream

JANUARY 22, 2024

For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank. So, here are a few ways to identify quality, long-lasting guest posting opportunities. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO.

Analysis 90

Analysis SEO Guidelines Google 90

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. Describe the craziest or most fun story you have worked on.

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

DECEMBER 6, 2021

Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Philip Nussel, Web Editor at Automotive News. John, Transportation Reporter at Business Insider.

Meeting 82

Meeting Automotive Media Transportation 82

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Flack's Revenge

NOVEMBER 16, 2016

Public editors still need to look after the public interest, hold powerful forces accountable, and explain to audiences how and why journalism works as it does — but to do so they need to speak and shape a new language of news platform ethics.”.

Ethics 120

Ethics Facebook Google Engineering 120

Bianchi Biz Blog

DECEMBER 16, 2020

Earlier profiles that are still posted on the blog include those of reporters from key media outlets such as: Wall Street Journal, Forbes, New York Times, Bloomberg, Axios, just-auto.com, Green Car Congress, WWJ-AM, KGO-TV, Automotive Engineering, Fleet Owner, Heavy Duty Trucking, Aftermarket News, KABC-TV, Detroit Free Press, MiBiz, Corp!

Meeting 98

Meeting Automotive Mobile Media 98

The Proactive Report

FEBRUARY 27, 2021

This is because the search engine never compromises on the one that has the problem of plagiarism. Monitor every source you consult with books and journal essays, but also things like websites, magazine articles, and podcasts. Plagiarism is a high-level risk for any content but especially on the internet.

Engineering 130

Engineering Reputation Data Advertising 130

Prohibition

DECEMBER 19, 2022

After the US congress were presented with the Journalism Competition and Preservation Act, Meta is threatening to remove news from the platform entirely if the legislation passes into law. Facebook threatens to pull news.

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Instagram LinkedIn Social Media Media 62

Bianchi Biz Blog

AUGUST 31, 2023

SAE Tomorrow Today : This weekly podcast explores what’s next in mobility as host Grayson Brulte talks with engineers, CEOs, strategists and subject-matter experts innovating in developing vehicles for use on the road, off the highway, in the air and everything in between.

Transportation 87

Transportation Automotive Mobile Interviews 87

Deirdre Breakenridge

OCTOBER 16, 2014

We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal). If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education Internal 250

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Search Engine Roundtable. .” – Andrew Hutchinson, Content Manager, Social Media Today. Advertising Age Online. Social Media Examiner. DigitalMarketer. MarketingProfs. Seth’s Blog. Marketing Land. TopRank Marketing Blog. “It’s

Marketing 0

Marketing Mobile Nonprofit Engineering 0