Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). How long have you been in journalism and how did you get started? I also volunteer as a College and Career Readiness Coach with a leadership development nonprofit called PEARLS For Teen Girls, and help out at a local women’s shelter. What story or stories are you most proud of?

Meeting 84

Meeting Automotive Media Transportation 84

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). The second pillar involves differentiating our offering.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. This is thanks, at least in part, to the “pressure for speed and clicks.”.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. Previously, he ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business and also held leadership positions at companies like Badgeville and TIBCO.

Storytelling 45

Storytelling Data B2C B2B 45

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Ethical Voices

DECEMBER 18, 2023

Part of that was interviewing people at a metro stop and getting their takes on this. There are some uncomfortable truths we occasionally have to tell clients things that maybe years ago you could have said, oh, this coverage in the Wall Street Journal is everything you wanted, but did it help them reach their goals.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

JULY 17, 2018

So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. 3) From taxpayers to continuously shifting political winds, how can a career civil servant prove the value of communications to the leadership? . materials engineer. Love this question. The Economist.

Government 92

Government Publicity Public Affairs Agency 92

PR 20/20

MAY 23, 2017

We tune into these podcasts: Conversion Cast ( @ConversionCast ): Led by Tim Paige ( @TimThePaige ), senior conversion editor at Leadpages ( @Leadpages ), Conversion Cast interviews one company per episode about a specific tactic they used to improve website conversions. No problem, we all start somewhere!

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy. We are always looking for good people to interview about.

Marketing 63

Marketing B2B Print Technology 63

Flatiron Communications

JULY 25, 2014

Twitter’s Head of News Vivian Schiller , my former New York Times client who subsequently held leadership positions at both NPR and NBC Universal, opened the session by describing the challenge for today’s journalists. The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine.

Airlines 37

Airlines Journalism Twitter Social Media 37

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). Magazine and Search Engine Land.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. Jaffe Juice.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The leadership and vision provided by early public relations professionals was squandered. The press release is often reverse engineered into social forms of media.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. Hub and spoke. Journalistic. I’m not alone either.

Content Marketing 111

Content Marketing Marketing Media SEO 111