PR in High Definition

SEPTEMBER 22, 2020

We tend to quote Daniel Kahneman a lot, either in pieces for this newsletter or our own sales collateral, because his work is very important to reputation – and his book, Thinking Fast and Slow , is a banger*. This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. It’s tiring. Looking Forwards.

Energy 118

Energy Guidelines Government Measurement 118

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

PR for Anyone

APRIL 24, 2024

Regarding dairy, Luci acknowledges its mixed reputation and suggests alternatives like goat’s milk or fermented dairy products for those who struggle to digest it. Each day presents a new opportunity to provide yourself with the right fuel to sustain your energy and mental clarity.

Exercises 130

Exercises Leadership Education Transportation 130

Wadds Inc.

JANUARY 11, 2023

The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. Project your brand.

Strategy 87

Strategy Brand Branding LinkedIn 87

Shift Communications

JUNE 4, 2015

Or rather, don’t hire a PR firm based solely on a great reputation. Conversely, early and mid-level professionals bring energy, passion and new perspective. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on.

Reputation 60

Reputation Groups Exercises Energy 60

Reputation Specialist Michael Toebe

JUNE 25, 2021

Our name and reputation can get punched and badly hurt. I was inspired to write this piece after randomly coming across and reading an article entitled, “How to Avoid Getting Knocked Out (In a Fight).” I have taken one paragraph from it, which I am sharing now, before discussing it and how it can be applied to reputation adversity.

Reputation 52

Reputation Energy Crisis Writing 52

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. And this is still true today.

Training 159

Training Pitching Writing Video 159

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR Fuel

MARCH 2, 2021

You could save yourself valuable time and energy by working with a professional team. Writing press releases requires a specific approach. ” They focus on the five W’s, proper grammar, style, and format to write effective press releases. Most journalists use the inverted pyramid writing style.

Writing 52

Writing Agency Energy Meeting 52

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. GoodFellows do not write your application for you nor can they guarantee success, but they can help you get to the heart of the application. Write succinctly. Don’t give up!

Case Study 73

Case Study Writing Energy Resources 73

Cision

APRIL 13, 2016

Today, one comment on social can impact a brand’s reputation. You either write it off as a cost of doing business, or you cultivate the most vanilla social media strategy on the planet. BP tried to spin the Gulf oil spill by running millions of dollars of advertising about their advances in green energy. How do you combat that?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? You must always focus on finding a creative news angle. You’ll have more success.

Writing 118

Writing Newspapers Report Data 118

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Fuel

MAY 26, 2021

Writing press releases as part of your digital marketing strategy can help! Instead, you can spend more time and energy reaching your ideal customers. Writing press releases can help you boost sales, too. Writing press releases could help. Make sure to write strong, professional press releases. Still on the fence?

SEO 52

SEO Engineering Consumer Writing 52

ImPRessions - Crenshaw Communications

MAY 4, 2015

We place enormous energy into identifying, shaping, and pitching the story so that someone else will want to tell it – usually a journalist. This is every business that has weathered a reputation crisis, economic downturn or other near-death experience. A tragedy story is tough unless it has an upbeat or transformative ending.

Storytelling 120

Storytelling Insurance Insurance Film 120

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. Let’s take the energy industry just as one example.

Ethics 62

Ethics Company System Corporate 62

David PR Group

SEPTEMBER 29, 2016

How to Protect (Or Destroy) Your Reputation Online begins shipping today from online booksellers like Amazon, Barnes & Noble, IndieBound and 800-CEO-Read, among others. During the course of writing the book, I received great advice from a number of tremendous marketing minds. Online reputation is my topic. –John.

Reputation 40

Reputation Case Study Web Groups 40

PR Conversations

MAY 9, 2017

Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing. Whatever I’m doing at the time.

Energy 53

Energy Measurement Internal International 53

David PR Group

JULY 21, 2014

Now this may seem like an old mantra, but as Internet marketing dominated our agendas in recent years, we focused our energy heavily (and a bit too much in my opinion) on keywords, tags, short-form posts, tweets, etc. Anyone can write a blog which is easily searchable and findable. The answer: a great story. –John.

Storytelling 81

Storytelling Marketing Viral Energy 81

Melissa Agnes

JANUARY 5, 2015

They certainly aren’t the only things you should be looking at, but finding time and budget to put energy to the following three must-do’s will go a long way in helping your organization be crisis-free this year. I aim to push envelopes and inspire further action within my writing.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

ReimaginePR

NOVEMBER 29, 2016

Speech writing? In a society as litigious as the United States, I’m blown away by how Trump could so blatantly defame Clinton at every opportunity, both verbally (slander) and in writing (libel.) In such an unconventional election, prognostication proved futile. Event planning? Media relations? Double check!

Ethics 120

Ethics Groups Social Media Construction 120

Mark My Words

JULY 31, 2015

See Patrick Kidd’s skewering of a recent press release that exploits various Cecil metaphors to sell a story about renewable energy. While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. Like Cecil”.).

Crisis Management 60

Crisis Management Energy Sports Reputation 60

PR Matters

DECEMBER 9, 2015

You know, it really doesn’t matter what the media write as long as you’ve got a young and beautiful piece of ass. . Know that alternative energy sources are a good thing. Here’s my take on 17 of them, though there are plenty of others. How does US Presidential candidate Donald Trump stack up against them? Know women.

Leadership 100

Leadership Measurement Energy Policies 100

Mindful Marketing

FEBRUARY 12, 2022

Ephrat Livni, writing for Pocket , further unpacks the essence of wit : “The wittiest among us are simply people who make unusual connections between words and ideas. These men risked their reputations and their lives to stand against colonialism and create one of the most impactful documents the world has known.

Advertising 81

Advertising Advertising Chemicals Energy 81

Beyond PR

APRIL 12, 2016

Earned media from a reputable source your audience trusts is going to have the biggest impact. But a brand’s reputation does not develop overnight, and unseen content won’t do anything to increase audience trust. Name recognition builds as audiences are repeatedly exposed to your brand and content in meaningful ways.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. Content that inspires high-energy emotion like awe, anger, or anxiety.

B2B 92

B2B Community Facebook How To 92

Buzzstream

JULY 7, 2021

Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! Without investing serious time and energy into the assets on your site, this strategy won’t work. conversion rate. .

Case Study 113

Case Study Study Strategy Leadership 113

PR Fuel

JULY 10, 2018

Writing isn’t everyone’s strong suit. If it isn’t yours, there are plenty of services out there that will take over the odious task of press release writing for you so you can get back to doing what you do best – publicizing your company. PR pros don’t have the best reputation in some circles. Overhyping – Admit it.

Local 40

Local Newspapers Writing Pitching 40

Maxim Behar

MARCH 6, 2022

They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. This is a completely new business and requires our teams to have completely different abilities in terms of how to write and how to employ different social media platforms. On TikTok, we rely more on shorter videos.

B2B 52

B2B Communications Media Newspapers 52

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC.

Apparel 106

Apparel Public Affairs Training Corporate 106

Melissa Agnes

MAY 14, 2015

Standing on the reputable TEDx stage, people expect a certain caliber of message to be shared with them. I’m not one to write out an entire script. The way I write my speeches is pretty well out loud after I’ve outlined my themes, goals, audiences, etc. There was, of course, no way that I could or would refuse this invitation!

How To 185

How To Crisis Management Crisis Exercises 185

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful.

Journalism 79

Journalism Ethics Film Construction 79

Solo PR Pro

MARCH 22, 2016

Clients who don’t pay as well also tend to require more handholding and management, which ends up depleting your time and energy even further – making it not worth it in the end. highly specialized niche firm providing premium service in a particular area vs. simply a freelance writing business). Questions to ask yourself.

Construction 40

Construction Energy Analysis LinkedIn 40

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. This, I liked. Wanna Subscribe?

Social Media 61

Social Media Media Crisis Energy 61

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114