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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Software 120
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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 162
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The rise of technology in sport

PR in High Definition

There has been a huge shift in technological advancement which has made it easier for athletes to optimise their performance and improve the experience for spectators at sporting events. Fighting air resistance represents up to 90% of the energy spent by the athletes. The future of technology in sport. billion by 2026.

Sports 62
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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. Few of these technologies or products are actually disruptive.

Big Data 296
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The rise of FemTech

PR in High Definition

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women. In the face of all these challenges, FemTechs need to market themselves cleverly and carefully.

Privacy 62
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Notes on the UK public relations agency market

Wadds Inc.

The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. Technology and media layoffs and a slowdown in private equity funding are also having an impact.

Agency 98
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The GPT-3 marketing and public relations practitioner

Wadds Inc.

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.