Stern + Associates

APRIL 13, 2023

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

Policies 94

Policies Energy Government Crisis 94

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. During the summer, I had the opportunity to work as a public relations intern in the clean energy space.

Agency 89

Agency Energy Crisis Management Industry 89

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Understand how you fit into the big picture.

Enterprise 261

Enterprise Privacy Government Software 261

PR 20/20

JUNE 18, 2019

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. Technology is both a blessing and a curse.

Marketing 53

Marketing Conference Technology Interviews 53

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 115

Journalism Automotive Interviews Writing 115

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Contently - Strategy

MAY 13, 2020

Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Is our marketing automation platform linked with our web conferencing account? How are we inviting them?

Storytelling 145

Storytelling Video Groups Conference 145

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Edelman elevates marketing PR. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

MARCH 19, 2019

Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. Today she’s the senior vice president of marketing for insightsoftware. 2) What hasn’t changed about marketing?

Marketing 71

Marketing Measurement Analysis Data 71

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? So, in a business landscape where an app or life-hack for even the smallest of tasks exists, where does one turn for the newest and smartest marketing and public relation resources? 4) SnapChat. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

PR in High Definition

JANUARY 26, 2021

Admittedly, the conditions in my garden are somewhat more predictable than in the technology sector, but ask yourself this: what do you want to spring up in May 2021? Remember that creativity is an ongoing process, and that good ideas often need time to take root, to be refined and improved. Resilience. But nature is so clever.

Energy 116

Energy Creativity Technology Marketing 116

PR in High Definition

NOVEMBER 30, 2023

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. The spike in veganism and vegan-friendly products over the last couple of years meant that it was the perfect time for Greggs to enter the market.

Exercises 71

Exercises Employee Energy Communications 71

Cision

JUNE 22, 2017

I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies. Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message.

Healthcare 266

Healthcare Analytics Agency Trends 266

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Step 10: Leave Room For Creativity.

YouTube 116

YouTube Brand Branding Video 116

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Marketing is a never-ending and a tough role indeed. The PRCA runs many courses on Digital Marketing at £400.

Energy 48

Energy Course Creativity Web 48

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Put People First to Unlock Innovation, Creativity – and Higher Profits. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Shift Communications

DECEMBER 20, 2016

A fire requires three things to burn – heat (energy), fuel, and oxygen or a catalyst like oxygen (speed). Firefighters most often deny fire its heat through the use of water, taking away its energy. There’s the tide of public opinion – the heat, the energy. Vice President, Marketing Technology.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Polaris

NOVEMBER 17, 2015

While many marketers and owners typically ask for one, a news release is neither essential nor needed … although it’s often helpful. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Why technologies developed for space exploration impact growing practices on earth.

Agency 100

Agency Newspapers Interviews Radio 100

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 92

B2B Community Facebook How To 92

Wildfire

JUNE 25, 2019

Working in PR, I’m always looking for unique ideas that get the creativity juices flowing. Once the data was collected, fashion designers from African countries transformed the data into one-off pieces to help tell each city’s respective stories, including about infrastructure and energy. Drumroll please…. Siemens FABRIC.

Fashion 40

Fashion Comparison Insurance Insurance 40

Solo PR Pro

DECEMBER 22, 2020

Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Plus, you get to spend four days with the bustling #CMWorld community comprised of thousands of marketers from all over the world.

Conference 58

Conference Content Marketing Community Education 58

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. While some fear new technology and its influence on the world of PR, others embrace it. Over the last decade, social media and PR have transformed dramatically.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Mindful Marketing

MAY 8, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Businesses need to do many things well to be successful, but the most basic is getting people to buy their products. People want to give their time and energy to worthwhile causes.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

PR in High Definition

DECEMBER 16, 2019

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. The spike in veganism and vegan-friendly products over the last couple of years meant that it was the perfect time for Greggs to enter the market.

Exercises 62

Exercises Energy Social Media Resources 62

Shift Communications

JANUARY 28, 2015

It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As you mentioned, PR and marketing are constantly evolving nowadays. You’ve worked in training in everything from the real estate field to the PR and marketing industry now.

Agency 60

Agency Real Estate Creativity Training 60

Waxing UnLyrical

NOVEMBER 30, 2012

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. New technology is changing how we communicate with each other, just as the telephone and email did, but faster.

Social Media 111

Social Media Communications Healthcare Insurance 111

Shift Communications

MARCH 3, 2016

SXSW Interactive: the land of entrepreneurialism, celebrity keynotes, guerilla marketing – where Twitter was unveiled and Uber launched – all deep in the heart of the “Silicon Hills,” aka Austin, Texas. SHIFT: After 27 years, how do you (and your team) recharge the creative process and come back even stronger year-over-year? .

Interviews 60

Interviews Conference Creativity Community 60

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. That has evolved into a broader course, PR and Marketing for the IECs. I teach it twice a year.

Education 107

Education Course Nonprofit Resources 107

Cision

JUNE 1, 2016

Listening carefully takes energy, but it pays off in spades. You were in your previous role as executive director of Technology Alliance for 20 years. The thing that gets me up in the morning is…the chance to learn new things and contribute to this region I call home with a team of super smart and creative people.

Public Affairs 120

Public Affairs Community Strategy Energy 120

Ishmael's Corner

MAY 5, 2015

But I needed to channel my energies in a different way. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”. The gift of desperation.

Storytelling 60

Storytelling SEO Agency Leadership 60