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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

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Should Employees' Looks Matter?

Mindful Marketing

Before she was “ blindsided ” by her abrupt termination, fifty-eight-year-old Lisa LaFlamme was “the face of the most-watched nightly news show on Canadian television.” Shouldn’t these organizations have a say in how their employees look? If it is, the discrimination is likely legal.

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Maxim Behar for Bulgarian National Television: Lessons Learned from Facebook outage

Maxim Behar

Maxim Behar commented on the large-scale global collapse of Facebook, Instagram and WhatsApp which lasted more than 6 hours, how dependent we are on social media, can we count on them, who are the affected and more on the topic in the show The World and We on Bulgarian National Television with the anchor Joanna Levieva-Sawyer.

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SAG-AFTRA Strikes and the Ripple Effect on AI Adoption

PR in High Definition

The recent strikes by the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) sent shockwaves through the entertainment industry, but their impact extends far beyond Hollywood. Different industries should use this moment to foster cross-sector collaboration.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

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How will hiring a public relations agency affect your company internally? A lesson from ‘The Office’

Axia PR

In the fictional world of “The Office,” a popular television series set in the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin, the arrival of a public relations agency to provide PR for the branch would likely bring about a number of changes and challenges for the employees.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

In addition to an excellent personal reputation for professional ethics, Epley required his employees to embrace PRSA’s Code of Ethics, including adherence to the Code in client contracts. he worked as a television news reporter and editor in Asheville and Charlotte before transitioning into a PR career. Epley, who joined the U.S.

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