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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. She also delivered PRSSA’s keynote address.

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How will hiring a public relations agency affect your company internally? A lesson from ‘The Office’

Axia PR

In the fictional world of “The Office,” a popular television series set in the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin, the arrival of a public relations agency to provide PR for the branch would likely bring about a number of changes and challenges for the employees.

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Maxim Behar for Bulgarian National Television: Lessons Learned from Facebook outage

Maxim Behar

Maxim Behar commented on the large-scale global collapse of Facebook, Instagram and WhatsApp which lasted more than 6 hours, how dependent we are on social media, can we count on them, who are the affected and more on the topic in the show The World and We on Bulgarian National Television with the anchor Joanna Levieva-Sawyer.

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Helsinki, Finland – Growth Path Ahead

Landis PR

It is not advisable to have an employee of a communications firm present in the interview situation. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. This applies to the media also.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

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From Regal to Get Real: Why Casual Communications Are Here to Stay

PRSay

This formative period exploring castles, village pubs and rock-walled rolling landscapes began my love affair with British television and film. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing.

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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”. On communicating with employees during the crisis: We want to communicate to employees first, before communicating to the outside world. We were playing catchup.