article thumbnail

Understanding the market for social media and web listening tools

Stephen Waddington

According to Forrester, the potential of social listening lies in its ability to provide insights for use across diverse business units including customer service, market research, product development, and reputation management. Forrester says that differentiation is constrained by a limited market of data services.

Web 68
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trend porn

Stephen Waddington

I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155
article thumbnail

Relations with customers and prospects

PR Conversations

.” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations.

Retail 40
article thumbnail

Relations with customers and prospects

PR Conversations

.” He argues for an integrated approach based on “outstandingly important elements”, reflecting a broad stakeholder perspective: Employee relations. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations.

Retail 40
article thumbnail

Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Steve Smith: Somebody found a finger in their soup or something like that. Dave Oates: Right.

Crisis 78
article thumbnail

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

The motion was “You don’t need compliance rules when your employees have social media.” Employees, customers, suppliers, shareholders, regulators on social media will see through your shield and expose you. Doing right by your employees. The debate was chaired by Lord Black, a director of the Telegraph Media Group.