PR Fuel

JANUARY 24, 2022

Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The success of your PR campaign largely depends on your press release writing talents.

Creativity 106

Creativity Data Measurement Product Launch 106

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Never mind the Great Resignation” writes FirstUp , “Welcome to the Great Gigification.”. but removed the backlink (boo!). (It’s

SEO 130

SEO Content Marketing Marketing Software 130

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. So for an employee, the nice thing to do is say, oh, the press release is good enough.

Ethics 105

Ethics Data Training Agency 105

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Partner with a local influencer to promote your business on social media. Host a charity auction with unique items or experiences related to your business. 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list.

Social Media 120

Social Media Media Internal International 120

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that?

B2B 111

B2B Brand Branding B2C 111

PR Fuel

JULY 19, 2020

If you are looking for new employees, fundraising, or crowdfunding – an index of your entire company news can provide potential partners and employees with the representation of growing momentum. They are valuable, but you should not rely on them to find journalists who will willingly take on your writing.

SEO 83

SEO System Employee Policies 83

Waxing UnLyrical

JUNE 21, 2018

Tip #1: Seek Out Employee Evangelists. The very first step is to get your own employees fully bought-in to the vision and purpose of your company. Having engaged employees is at the heart of social public relations. This is where employee evangelists come in. Tip #3: Turn Employee Advocacy Into Customer Advocacy.

Brand 50

Brand Branding How To Employee 50

Solo PR Pro

FEBRUARY 18, 2020

This designation would allow individuals to declare their choice to be independent rather than being forced into an employee designation because of bills like AB5 and the PROAct. Operate like a business. Talk to your legal and financial professionals to structure the business entity that works best for you. Raise your voice.

Small Business 60

Small Business Financial Employee Course 60

The Hoffman Agency

DECEMBER 20, 2017

Many of them are positive changes, while some may be disadvantageous to small business owners. In future blogs I’ll cover many of these changes in greater detail, starting with the Tax Rate on Owners of Pass-through Entities, followed by New Rules for Writing Off Equipment and Vehicles. What’s new. Interest deduction.

Small Business 48

Small Business Transportation Employee Financial 48

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. Many small businesses can’t afford a content writer, so they decide to outsource to a freelancer or agency. If you’re ready to hire a permanent employee, you can’t just evaluate resumes and conduct interviews. You can’t only rely on past writing samples. They’re “with it”.

Writing 66

Writing Interviews Creativity Small Business 66

Solo PR Pro

SEPTEMBER 6, 2022

So if we’re talking about reducing costs, consider paying your employees first and making them happy so they don’t leave and force you to hire a new person at a much higher rate because of inflation.”. Even small business owners can benefit from their guidance. As an S corp, you can consider yourself an employee of the business.

Financial 52

Financial Strategy Insurance Insurance 52

PRSay

JANUARY 6, 2021

We even write emails with more thought. Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. We protect meetings from “Zoom-bombings” and give “elbow bumps.”

Communications 197

Communications Viral Fashion Public Affairs 197

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. We’ve also added an education arm to the business when we launched Jelly Academy ! What are the latest PR Trends? Until next time! Critical Mention. SCHEDULE A DEMO.

Agency 79

Agency Marketing Media SEO 79

Solo PR Pro

APRIL 16, 2019

Sweet Process allows you to document repetitive tasks so that you can see what work you can free up, eventually sharing with contractors or employees. This is the perfect tool to begin to capture your business systems. Sighted is an online invoicing tool perfect for small businesses and solopreneurs. Free trial).

Tools 49

Tools Newspapers YouTube Small Business 49

Ethical Voices

NOVEMBER 20, 2023

So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. I’ve seen it in many different aspects of my career, both from undergraduate students writing surveys, to consulting work that I’ve done, to my work with PRSA.

Ethics 91

Ethics How To Survey Interviews 91

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! The campaign takes place during National Small Business Week and the local contingency includes (client) Calhoun Companies, and partners Better Business Bureau of Minnesota and North Dakota, and the James J.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

OCTOBER 7, 2014

million full-time employees ). Are a major source of new employer small businesses. And if you haven’t already signed up for our free twice-monthly newsletter, please do so below: Free ebook: “Get It in Writing!”. Are the primary income source for over 10 million American households. How did you handle?

eBook 76

eBook Financial Study Small Business 76

Waxing UnLyrical

FEBRUARY 7, 2013

By October, I knew that it was time to open my own business. My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients. We live to write and write to brand.

Writing 88

Writing Google Pitching Small Business 88

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. The Rise of Agency New Business Development. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Something that could seriously damage your business but also has the potential to be resolved favourably if you respond correctly. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business. Write and distribute press releases. Speech writing. Write media pitches about a firm and send them onto journalists.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

AUGUST 9, 2018

Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types. Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it?

Writing 72

Writing eBook Case Study System 72

Shift Communications

FEBRUARY 3, 2016

You wouldn’t approach a meeting with a prospective customer that way, and this reporter has the capability to reach many prospective customers, current customers, investors and employees. This is an absolute game changer for many businesses like ours. 1: an interview is an amazing opportunity to tell your story.

Interviews 60

Interviews Media Training Training Trends 60

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. You write from personal experience and speak directly to those able to take action and reset their lives. Which brings me to my main point. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

When speaking or writing to promote a business, pretend you’re making a 30-second video. Start with a pivotal time in the business. Mediocre stories are about businesses; great stories are about people. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Some articles I’ve read cite 11 acquisitions in its recent history. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

MaccaPR

JUNE 3, 2014

Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". is to attract small business owners. ” It''s a popular topic among our small business owner audience. Deluxe has promoted it really well.

Marketing 91

Marketing Small Business Interviews Internal 91

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

NOVEMBER 20, 2017

That includes writing content, monitoring and paid strategy and execution. In correlation with our business goals I come up with our paid social strategy, which is constantly evolving. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social.

Meeting 0

Meeting Social Media Employee Pinterest 0

Beyond PR

JANUARY 3, 2017

Your employees. The business owner. Don’t leave that story up to interpretation; write it out and disseminate it to all departments. Susan Payton is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. Stories of your customers. Your investors.

Company 72

Company Storytelling Small Business eBook 72

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. I recommend this.

Crisis 78

Crisis Local Facebook Social Media 78

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

PR Fuel

OCTOBER 30, 2018

7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. Without further ado, here are 7 tips to writing the best welcome email. 5 Tips on Writing a Great Email Newsletter.

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

JULY 14, 2015

Still there are obstacles in big brands that small businesses never encounter. Small businesses are more nimble, can react faster and require less consensus to move faster. Writing and developing content on a consistent basis is like exercising. It large organizations it’s much harder.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60