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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. PR tech mentions.

SEO 130
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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111
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Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. We’ve also added an education arm to the business when we launched Jelly Academy ! Priscilla is the marketing coordinator for Critical Mention. Until next time!

Agency 79
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My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff

Waxing UnLyrical

By October, I knew that it was time to open my own business. My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients. We live to write and write to brand.

Writing 88
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Nine ways to use public relations to grow your business.

Prohibition

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. And this ‘word of mouth’ affect can act as a powerful persuasive tool for a business.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

What is Intelligent Content? Intelligent content is essentially structured content. Structuring your content enables customers to find your message more easily online and employees to redeploy it more efficiently into multiple formats and media types. Reuse Content, Reduce Duplication. Frustrating.

Writing 72