PR Fuel

NOVEMBER 16, 2020

Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing. Instead, have a plan before you start writing.

Writing 59

Writing How To Examples Conference 59

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 126

Communications Crisis Internal International 126

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. No: Continuing to write checks to anti-LGBTQ political leaders and causes while claiming to “support” the LGBTQ community. No: Writing a check to an LGBTQ cause or organization once per year or only issuing one positive statement during Pride Month.

Policies 165

Policies Community Corporate Enterprise 165

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JULY 21, 2021

.”) After the flight, he rambled giddily about the population potential of the solar system, explaining that if we had “a trillion humans, we would have a thousand Einsteins and a thousand Mozarts and unlimited, for all practical purposes, resources and solar power.” Come again? I’ve always thought of John F.

Tourism 310

Tourism Travel Government System 310

PRSay

JULY 10, 2023

Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. Another risk that companies face when taking public stances on political issues is whether the organization has the resources and capabilities it needs to follow through on its stated values.

Brand 145

Brand Branding Nonprofit Government 145

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Sword and the Script

AUGUST 17, 2021

Read more: North American Communication Monitor 2020-2021 by the Plank Center for Leadership in Public Relations at the University of Alabama; also see this post on PR ethics based on a separate survey: Code of PR Ethics? Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 96

Creativity Study Ethics Publicity 96

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Sword and the Script

FEBRUARY 20, 2024

As always there are links to the underlying resources for anyone interested. Other consumers were the top choice (57%), followed by: executives (44%), employees (44%), micro influencers (42%), journalists (39%), social media influencers (37%) and celebrities (36%). Europe is more satisfied with PR agencies than the U.S.

Report 106

Report Publicity Marketing Pitching 106

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Contently - Strategy

MARCH 22, 2024

is to demonstrate your business services and leadership using quality content. Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. With that information, you can create your own valuable content using interviews, research, and original thought leadership. What Is SEO Content?

SEO 52

SEO How To Engineering Mobile 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Better Writing Blogs. And, one of the best things about The Muse? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. Along that line, keep your writing conversational.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. When you write a guest blog post, you get it published on another well-established blog that caters to your target market. Let’s say you run a company that makes a cool mobile app for human resources managers.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Solo PR Pro

APRIL 8, 2021

This move would become the catalyst behind the forming of Bernadette Davis Communications , the boutique communications agency she currently owns and operates with the assistance of one other full-time employee and anywhere from eight to 12 contract workers depending on the client load. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 104

Interviews Publicity Technology Social Media 104

Stephen Waddington

MARCH 24, 2019

Capterra is a useful resource that lists software, research and reviews across a variety of categories such as marketing automation , influencer marketing and PR. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days.

Tools 69

Tools Insurance Insurance Handbook 69

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Critical Mention

SEPTEMBER 3, 2018

It’s clear that LinkedIn is an incredible resource for finding your next job, but what some may not know is that LinkedIn is also one of the most effective tools for PR. Creating status updates through your company’s page and having individual employees share news also builds credibility. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. So for an employee, the nice thing to do is say, oh, the press release is good enough.

Ethics 105

Ethics Data Training Agency 105

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

PRSay

JUNE 2, 2017

I can write those releases. It was a ridiculously simplistic thought process and, of course, I came to learn that PR is much, much more than just writing press releases. Only then will the PR industry and every other industry reflect more gender-balanced leadership. I can do PR. At PT&Co.,

Hotels 110

Hotels Leadership Agency Industry 110

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. A number of respondents also selected ‘cost effectiveness’ and ‘speed,’ with fewer selecting categories such as ‘confidentiality’ and ‘dedicated resources.’”. Growing any team is a leadership challenge.

Creativity 77

Creativity Study Survey Advertising 77

Rock the Status Quo

SEPTEMBER 3, 2014

But it’s also the difference between one gardener tilling a quarter acre of land versus one hundred acres, with resources spread so thin that little is actually accomplished. Employees are scrambling to service the accounts with no clue how to do it. Agencies need skilled employees who aggressively learn new digital tactics.

Agency 188

Agency SEO Advertising Advertising 188

Stern + Associates

JULY 10, 2023

The Enormous Value Older Workers Offer Writing a new story about our later years, Kotler explains how all of the mental and physical skills we once believed decline over time, are now understood as use-it-or-lose-it skills. Customer-centric thinking is the mantra of Twenty-first century business,” he says. “If

Training 48

Training Creativity Groups Strategy 48

Sword and the Script

AUGUST 25, 2020

Employees just went through the motions and punched out at 5 p.m. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> That’s what military leadership is – action in the absence of orders. The process was painful. And why should they?

Marketing 86

Marketing Guidelines Social Media Conference 86

Solo PR Pro

NOVEMBER 27, 2018

Can you expand your service offerings or add a team member (employee or subcontractor) to open up more opportunities? Conversely, are there things you can add, such as an internal monthly report, participating in a local meet-up or actively building your thought leadership? Solo PR Pro has a free ebook, Get It In Writing!

eBook 46

eBook Resources Tools Local 46

prTini

SEPTEMBER 19, 2014

Is Writing Still the Most Important Social Skill? 23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read. Why It Takes A Crisis To Get Women In Leadership. 5 Ways to Become Your Boss’s Favorite Employee. 5 Ways to Become Your Boss’s Favorite Employee.

Tools 50

Tools Wikipedia Case Study Marketing 50

Cision

JUNE 1, 2017

Now, more than ever, it’s important to find the support, company and resources that will enable a rewarding career. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Industry Creativity 245