Sword and the Script

OCTOBER 25, 2022

considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. More internal comms. political, socio-economic, etc.)

Communications 126

Communications Crisis Internal International 126

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. It’s brilliant.

Technology 93

Technology Software Resources Pitching 93

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Other resources may be internal. Employees have customer contact, and virtually everyone talks about the organization where they work with others.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Internal comms. Layoffs at internal comms platform. How does PR’s use of gAI compare to marketing?

Survey 152

Survey Software B2B Pitching 152

ImPRessions - Crenshaw Communications

JULY 14, 2021

Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. While they may not have the resources to sponsor 20 industry conferences a year, they can assemble an executive spokesperson roster and speaking resumés by winning earned speaking engagements.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JULY 21, 2021

”) After the flight, he rambled giddily about the population potential of the solar system, explaining that if we had “a trillion humans, we would have a thousand Einsteins and a thousand Mozarts and unlimited, for all practical purposes, resources and solar power.” Come again? Its role in the bigger picture is clear.

Tourism 310

Tourism Travel Government System 310

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Quick access to internal subject matter experts.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 104

Interviews Publicity Technology Social Media 104

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Waxing UnLyrical

OCTOBER 28, 2015

But while stories can work magic for corporate communicators, writing a good story isn’t easy. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Surprise yourself,” you’ll be breaking out of ruts and livening up your writing in no time. Have you hit a wall in your writing?

Storytelling 40

Storytelling Resources Writing Corporate 40

The Hoffman Agency

OCTOBER 4, 2022

By Sarah Rodden, Intern. I think the saying, “time flies when you’re having fun,” truly encapsulates my time interning for The Hoffman Agency. I can’t believe how quickly the past three months have flown by and that I’m already sitting down to write my final blog.

Internal 36

Internal International Policies Resources 36

Remote PR Jobs

SEPTEMBER 25, 2023

An “exclusive” implies that they will write a more thoughtful and comprehensive article in exchange for being the only reporter provided with information and access. Pro-Tip: Lead Time Regardless of which strategy you choose, the most successful funding PR efforts have one thing in common: They give reporters ample time to write the story.

How To 100

How To Report Pitching LinkedIn 100

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Shama Hyder writes a contribution for Forbes comparing Cision, Meltwater and Propel.

Company 154

Company Tools Technology Software 154

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. It’s firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Provide clear signposting and training to all employees and managers on policies and procedures.

Policies 60

Policies Exercises Resources Employee 60

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Contently - Strategy

MARCH 22, 2024

Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. Know how to write SEO content that feels natural: Within your content, make sure the keywords align with the user intent behind the search. Add internal content links and remove or update old content.

SEO 52

SEO How To Engineering Mobile 52

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Employee communication will continue to be a major focus for many CCOs.

Marketing 196

Marketing Content Marketing Data Social Media 196

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Publish employee posts on the corporate blog. So what’s a PR pro to do? Click here for some GREAT articles on the subject!)

Corporate 100

Corporate Leadership Brand Branding 100

Stephen Waddington

OCTOBER 4, 2020

He’s a moderniser with fresh thinking on governance and member engagement, and critical areas of practice including internal communications and ESG. Internal communication and employee engagement have emerged as critical functions in the past six months. I’m backing Pete Holt for CIPR President in 2022.

Meeting 78

Meeting Government Energy Employee 78

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Does it seem inappropriate or awkward — or, is it a welcome break / useful resource?

Crisis 92

Crisis Marketing Healthcare Resources 92

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Employees have the potential to be the most powerful advocates for an organisation. There’s seemingly a tool for every aspect of our work.

Tools 69

Tools Insurance Insurance Handbook 69

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. But by the next meeting, the cast of characters has changed without notice. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

Flack's Revenge

MAY 17, 2018

Scott Shane writes: “The old rules say that if news organizations obtain material they deem both authentic and newsworthy, they should run it. After all, we want to be a friendly resource. But they have agendas too. Nothing grabs attention like a big scoop. We bring them spokespeople and inside info.

Ethics 120

Ethics Banking Journalism Guidelines 120

Shift Communications

SEPTEMBER 23, 2016

Usually when you’re a new employee at SHIFT, your manager walks you around the office to introduce you to everyone, so we got the joke a couple of times ‘Oh, did you plan your outfits for her first day?’ When it comes to the first part, writing, everything you do in PR is rooted in how you can communicate in a written form.

Interviews 60

Interviews Resources Writing Course 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

FEBRUARY 2, 2021

As I write this, I can’t recall a single announcement from an incumbent vendor that included AI in the last twelve months. However, they are a sizable company with 1,000 or so employees. Muck Rack announced new partnerships with the Society of Professional Journalists and the International Center for Journalists.

Software 122

Software Technology Advertising Advertising 122

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. abilities and resources to do it), and 3) social influence on them (i.e., the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. How do you resource that? It was, essentially, an internal newspaper for the University of St. It was great for internal announcements and employees loved it , but we were starting to lose traction with students.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

JULY 10, 2017

Let’s say you sell human resources software solutions, and you want to hit the mark with your blog’s content. Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. In your internal communications system. In your internal communications system.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Solo PR Pro

MAY 8, 2018

Internal communications. Writing and editing. ” A solo may work alone, have an assistant or other specialized help or be “solo plus” with employees or strategic partners. Some have local practices and others are international. Integrated Marketing Communications (IMC). Internet marketing. Journalism.

Public Affairs 40

Public Affairs Internal International Community 40