Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR and marketing convergence.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Burrelles Fresh Ideas

OCTOBER 17, 2023

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. They can work closely with their clients to develop key messages that resonate with their target audience.

Education 111

Education Employee Measurement Agency 111

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A provocative blog post can be distilled in to a series of digital videos, or a C-level Q&A posted on LinkedIn or another social platform. Survey results can easily become infographics or the centerpiece of a customer newsletter. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149

5W PR

MAY 17, 2022

For example, if a business has done research and created an e-book or a white paper about its latest product, all of the content in the book or white paper can then be repurposed to create blog posts, news articles, and video content as well. The popular streaming platform Netflix provides its employees with paid parental leave.

Strategy 88

Strategy Content Marketing Employee Google 88

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. He wasn’t impressed, but that shouldn’t take away from the brilliance of the ACS video. Here’s the rest of the list.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Cision

JULY 13, 2016

Look at other audiences like current customers, influencers and employees. For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. Once those two pieces are put together, relevancy will transpire much more. Push Content Out Many Doors.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

APRIL 27, 2015

That’s right, you’re competing against baby pictures, crazy Saturday night pre-game photos, all things Buzzfeed, and, of course, cat videos and cat memes. Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets. Human factor.

Company 88

Company Strategy Publicity Real Estate 88

Rock the Status Quo

NOVEMBER 19, 2014

It only connects to profiles, not pages, but it can be a great way to showcase employee expertise and grow credibility of your executive team. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. You can use the share button to grab a hyperlink.)

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

5W PR

JULY 15, 2020

. • Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Cision

OCTOBER 20, 2015

Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. From sales to product development to executives, each department and employee has something to share that will help you appeal to your audience. Successful strategies also need to combine paid, earned and owned media.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Integrate multimedia elements like images and videos to enrich the content. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Utilize informative headings, subheadings, and bullet points to enhance readability. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Live Video. Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. nealschaffer #SMMW16. Cision (@Cision) April 18, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

Communications Conversations

NOVEMBER 24, 2014

Even Facebook is coming down on brands for over-promoting now… #5: Instead: Inspire your customers through video and audio. Not every brand can produce a video like this (one of my faves from this year), but think about what kind of video you CAN produce that will inspire and solicit emotions in your customers.

Case Study 166

Case Study Strategy Study Hotels 166

Presspage

NOVEMBER 10, 2017

The PR and communications team not only worked overtime to timely inform travellers, affected families, employees, partners and a multitude of other audiences of the disruption and consequences, they also successfully combated fake news concerning their airfield being flooded. This surely bringing more value to their newsroom.

Internal 0

Internal International Industry Infographics 0

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

PR in High Definition

AUGUST 25, 2017

Another good tactic is to provide employees with social media influence with some training. Something simple like a photograph works, or even an infographic. Another option is video, like a talking heads interview-style piece to discuss research, whitepaper and opinions on YouTube or Vimeo.

How To 54

How To Media Infographics LinkedIn 54

Stuart Bruce

MARCH 16, 2017

Faster, easier and cheaper than video. Processes – Gifs can also be used to illustrate complex business processes like this animated infographic from South African brewery Stellenbrau showing how beer is brewed: Gifs for employee engagement and internal communications. messaging apps and even email. Cnvey emotional messages.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Cision

APRIL 7, 2017

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. My PR employees work in tandem with our social media manager to ensure that we’re maximizing awareness opportunities and supporting our media relations with compelling visuals.

Pitching 228

Pitching Agency Social Media Creativity 228

Communications Conversations

FEBRUARY 25, 2015

Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below). Note the Walmart folks featured the video of Doug McMillon (we’ll get to that in a moment) right at the top of the post.

Company 60

Company Case Study Infographics Study 60

Presspage

JUNE 4, 2019

The journalist shared photos, videos and other content via FedEx’s social media platforms, which were picked up by news outlets across the country. Social media allows brands to share their stories in a variety of ways – through video, images, infographics and more.

Journalism 68

Journalism Strategy Brand Branding 68

Beyond PR

JUNE 19, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect. Amplify your news across social channels.

Local 82

Local Storytelling Infographics Resources 82

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. If you can’t link content marketing to the business objectives, it doesn’t matter if you can center a YouTube video in WordPress with HTML code. 3) The Power of Employee Advocacy. That single employee was Mr. Miller.

Marketing 70

Marketing Employee Survey Social Media 70

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Among them are current and future students, employees, investors, the academic community, partners and journalists. But who is your audience? At least, not anymore.

Education 84

Education Resources Internal International 84

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Video performs best on Instagram. “A Source: 3 Studies Branding and Marketing ). Source: Want the Fastest Growth in Business?

Survey 176

Survey Marketing B2B Study 176

MaccaPR

OCTOBER 17, 2016

General Mills also produces a video overview and blog each year, with an audio interview this year as well. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Don’t forget to use video and photos to enhance them. Your employees. After all, everyone loves images with their stories! Keep it Consistent. Stories of your customers. Your investors.

Company 72

Company Storytelling Small Business eBook 72

PR Fuel

SEPTEMBER 18, 2018

Instead of sending a regular press release, use an infographic to tell your story. Add some video or photos to get your message across. It used the word “repositioning” over and over instead of discussing why it had to fire employees. Why does this video matter? You have to start thinking outside of the box.

Writing 118

Writing Newspapers Report Data 118

MaccaPR

NOVEMBER 20, 2018

The good news is: at its best, your newsroom can serve as a content hub for your video, social media content, e-books, blog posts, recent media coverage, images of your CEO and logos – the kind of content that helps boost your company’s ranking in search and makes it more likely that media coverage will be accurate.

Mobile 91

Mobile Corporate Survey Web 91

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

DECEMBER 13, 2016

Others will gate newer recordings but ungate the content as they age and gradually release them on an open video platform. A recent Marketing Smarts podcast interview with video platform provider Wistia points to research and advocates for always gating content. 10) Create an infographic based on key points.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. Video, photos, infographics and the like are necessary in a mobile and digital world. Visuals : Traditionally, communicators have been trained in writing. Find photographers that you respect and study their craft.

Communications 60

Communications Analytics Infographics Data-Driven PR 60