5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

5W PR

MAY 17, 2022

This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations. The popular streaming platform Netflix provides its employees with paid parental leave. Top Examples of PR and Content Marketing Lead Generation. Wells Fargo.

Strategy 88

Strategy Content Marketing Employee Google 88

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Humans are visual learners.

Infographics 153

Infographics Travel Product Launch Video 153

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Melissa Agnes

MAY 22, 2014

Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics' The post Free Issues Management Response Flow Chart (For Your Use) appeared first on Agnes + Day.

Crisis Management 273

Crisis Management Crisis Infographics Guidelines 273

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Onclusive

SEPTEMBER 13, 2017

PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. PR is now being fueled by the omnipresence of digital content. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

5W PR

MAY 27, 2022

Companies can use their tools and technologies to create interesting and attention-grabbing pieces of content such as infographics and videos, that can convey information in a good way to both consumers and media outlets. Human factor.

Company 88

Company Strategy Publicity Real Estate 88

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Infographics can be especially useful because they explain complex topics with the use of visuals. The human element in content doesn’t even have to come from a real person, necessarily.

Industry 222

Industry How To Insurance Insurance 222

5W PR

SEPTEMBER 7, 2021

Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams. A great example of this is visual content, such as infographics. Identifying Media Outlets.

Pitching 88

Pitching Infographics Social Media Employee 88

The Proactive Report

FEBRUARY 2, 2017

The three most important attributes that will build trust in a company are: Treating your employees well. Tap peers – especially employees – to lead your communications and advocacy efforts. Find the smart employees within a company and make them excellent spokespeople and advocates. DOWNLOAD THE INFOGRAPHIC.

System 100

System Training Engineering Employee 100

Cision

APRIL 7, 2017

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. My PR employees work in tandem with our social media manager to ensure that we’re maximizing awareness opportunities and supporting our media relations with compelling visuals.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JULY 13, 2016

Look at other audiences like current customers, influencers and employees. For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. Once those two pieces are put together, relevancy will transpire much more. Push Content Out Many Doors.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

5W PR

NOVEMBER 11, 2019

Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. Infographics that are simple but get the major message across clearly and quickly will always win. One report stated that infographics garner 30 times more of an audience than what written pieces attract.

Data 68

Data Telecommunications Infographics Automotive 68

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates. Let’s listen to her insights.

Engineering 101

Engineering Writing Mobile SEO 101

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. Are there any words or phrases that employees can’t use? The process gets even harder if some team members are only present part of the time. Style guide and pitch guide.

Company 105

Company Pitching System Interviews 105

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

The Proactive Report

JULY 31, 2017

It could be to buy the product, join the company as an employee or invest in the business. Create a pitch that will appeal to the media – research with an interesting infographic often gets good results. If what they find meets their needs, they develop an interest in what you have to offer.

Engineering 188

Engineering Interviews Infographics Social Media 188

Solo PR Pro

APRIL 30, 2019

In fact, many solos today employ some help in running their solo business from VAs to strategic partners to part time employees. For solo PR pros there are many options for hiring help without hiring a permanent employee. This infographic from Fundera details the signs that it is time to hire help. Want more on this topic?

Employee 49

Employee Infographics Social Media Media 49

Buzzstream

JUNE 15, 2020

Micro-companies consisting of one to nine employees were more likely to have an owner-operated digital PR effort, while larger businesses tended to opt for an in-house team. . But micro-companies, with one to nine employees, reported spending much less ($359 per month). How Much Money Do Entrepreneurs Allocate to Digital Marketing? .

Digital PR 62

Digital PR Survey SEO Employee 62

Beyond PR

JUNE 19, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: 3 Studies Branding and Marketing ). Source: Want the Fastest Growth in Business? List posts earn more shares.

Survey 176

Survey Marketing B2B Study 176

Cision

APRIL 27, 2015

Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? Activate employees on social media. For example, if you want content to have a longer shelf life, Krista recommends Pinterest. Krista’s tip?

Social Media 120

Social Media Pinterest Media Infographics 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Ishmael's Corner

DECEMBER 2, 2014

While the media pummeled the poor guy for nerves of gel, I wondered who the Einstein was who determined that out of 200,000+ GM employees, Mr. Wilde should play to a national TV audience. He wasn’t impressed, but that shouldn’t take away from the brilliance of the ACS video. The debacle was not his fault.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 3) lack of employee experience (25%). A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.”

B2B 116

B2B Marketing Survey Software 116

Presspage

JUNE 4, 2019

Social media allows brands to share their stories in a variety of ways – through video, images, infographics and more. Seek out employees who are active on social media and have strong followings. Recruit these employees to act as your brand ambassadors.

Journalism 68

Journalism Strategy Brand Branding 68

Communications Conversations

NOVEMBER 24, 2014

Love the way they tell employee stories here (see Kevin White at left here). and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. . #6: Instead: Tell rich, meaningful stories about the people who make up your company. Don’t: Be too cute–resist that urge.

Case Study 166

Case Study Strategy Study Hotels 166

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. We talked about it in our recent social trolls infographic , and we were stoked to hear Guy Kawasaki confirm best practices for dealing with social media detractors.

Social Media 0

Social Media Marketing Media Customer Service 0

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Among them are current and future students, employees, investors, the academic community, partners and journalists. But who is your audience? At least, not anymore.

Education 84

Education Resources Internal International 84

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect. Amplify your news across social channels.

Local 82

Local Storytelling Infographics Resources 82

Contently - Strategy

JANUARY 9, 2019

As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Focus on employee education and advocacy. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

NOVEMBER 9, 2021

It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” Business Wire traces the use of infographics in earnings announcements back to comic books. The product aims to cut through the clutter of email deluge. Client retention.

Software 93

Software Banking Technology Data 93

Shift Communications

JANUARY 16, 2018

The most logical source of this, of course for many companies, is your employees, but it’s not just employees. [00:05:26] When was the last time that you created an infographic? Do a poll of your employees. When was the last time you put some really good new content out? But they have all the money. [00:07:16]

Facebook 116

Facebook Video Brand Branding 116

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. Employees and customers enjoy working with socially responsible companies, so the benefits could well extend way beyond the event. Facts and figures are generally well-received and can support your company’s position.

Leadership 81

Leadership Survey Education Exercises 81