The Ultimate Brand Video Helper


Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling Techniques

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Infographic: Holiday video marketing tips

PR Daily

Are you hoping to reach your audience with videos for the holiday shopping season? What kinds of videos will perform the best this holiday season? With video being the best tool for engagement on social media, and digital marketing becoming a bigger and bigger part of brand outreach, knowing how to use this tool is more important than ever. FREE GUIDE: 8 steps to making killer videos ]. Top insights include: Video is the No.


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Infographic: 12 crucial video marketing statistics

PR Daily

The pivot to video might have been overblown, but that doesn’t mean the tool can’t do plenty of good toward your messaging goals. Just how important is video for your messaging? That’s the question every communicator must answer as they ponder investing in video production equipment and teams. This infographic from Raw Shorts offers statistics for just how important video will be for your future communications.

Infographic: The state of video marketing for 2020

PR Daily

How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience. Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019. According to this infographic from Depositphotos , 80% of marketers say video has helped them increase traffic to their website and generate leads.

Video and visual design made your campaigns pop

PR Daily

Enter PR Daily’s 2018 Video & Visual Awards. The post Video and visual design made your campaigns pop appeared first on PR Daily. Show off the creative efforts that made your work engaging. The late submission deadline is Dec.

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Infographic: 10 ideas for stellar marketing videos

PR Daily

You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. For PR pros, content—especially video—is still king. Video outperforms many other content types on social media and holds attention longer than other messaging solutions. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why should you consider video in your strategy? Caption Your Video.

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Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no. It compiled its findings of disparity between what marketers say about social media video and what they are actually doing, along with tips for success in this infographic.

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Infographic: Why your social media team must invest in video

PR Daily

In a world dominated by visuals, video reigns. However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed. It’s important to have a clear strategy before uploading any video. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success.

Infographic: The formula for a perfect explainer video

PR Daily

What compels a viewer to click on your video and stay until the end? Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. By addressing that need with an explainer video, you can help increase your SEO and establish your organization as an industry leader. What goes into a good explainer video? This infographic from Breadnbeyond offers templates for different types of videos and insights for crafting a winning script.

Infographic: Crucial video trends for communicators to follow

PR Daily

As video becomes a more important format for digital marketers and PR pros, it’s vital that you stay on top of the latest best practices. Video is a potent tool for communicators in 2019. Short clips and longer brand films have the best engagement and conversion metrics for any content type, and more and more marketers are adopting online video tools. Some 81% of businesses use video as a marketing tool, and 78% of people watch online videos every week.

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Infographic: How creating live videos can elevate your organization

PR Daily

For communicators looking to grab their audience’s attention, live video offers exceptional opportunities. Only 20% of consumers will finish an article they start reading, and 69% would rather learn about your product from a video. With livestreams drawing six times the amount of engagement of other videos online, communicators would be foolish to avoid the tool. To learn how to start broadcasting high-quality video without breaking your budget, read the full infographic.

Infographic: How you should invest in video in 2019

PR Daily

A video can accomplish a great deal for your external messaging efforts. However, it’s important to approach video creation with a judicious strategy. Many marketers remember the infamous “pivot to video,” when so many online publishers rushed to create video content—but didn’t see significant return on their investment. Some even accused social media platforms of inflating their video statistics. So, how much should you invest in video?

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Infographic: How users are watching videos

PR Daily

Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video. Forty-seven percent of people watch video on Facebook, compared with YouTube’s 41 percent. The highlights of the study have been compiled into this handy infographic.

Infographic: Should you make your videos vertical?

PR Daily

Are mobile devices changing the nature of video content? According to the latest data, 57 percent of video plays worldwide are shown on mobile devices. That means, your video might do better if it is shot with a vertical aspect ratio. RELATED: Earn recognition for your videos and visual designs that captivated audiences. ]. This infographic. argues why you should consider shooting your videos in a vertical format.

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video. Internal communications teams use video to convey a corporate culture.

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Canva for Infographics Video Tutorial

The Proactive Report

Data visualization is hot right now and the media loves infographics. this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content.

Infographic: Video marketing trends to watch

PR Daily

Is video a big part of your content strategy for 2018? As more companies develop video teams and offerings, several important trends have separated effective campaigns from futile exercises. This infographic from Vidyard compiled 16 benchmarks that show how video creators are changing their tactics to reach online consumers. Some thoughts include: Eighty-six percent of viewers watch business video on desktops. Individual companies publish 18 videos a month.

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Infographic: Reasons to invest in video

PR Daily

Good video content is expensive. Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs. This infographic. shares statistics about how important a strong video component is for your online presence. It includes these nuggets: Eighty percent of all global internet traffic will be video by 2021. Embedded videos on websites can boost traffic by 55 percent.

Infographic: Tips for creating dazzling marketing videos

PR Daily

Simply shooting and posting a video to one of your platforms isn’t enough to tap the full power of this potent content tool. This infographic. from MicroCreatives offers tips for creating a stellar video for your organization’s purposes and insights for achieving maximum engagement. Identify the ideal type of video for your purposes. RELATED: Take advantage of the power of video—regardless of resources or budget ].

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

PR Daily

The Detroit Free Press also tweeted a video, which racked up views and comments along with Pfizer’s tweet: a year ago i could not have imagined the depths of emotion i would feel at watching a 3 min video of some delivery trucks pulling slowly out of a parking lot [link].

Infographic: How small organizations can join the video craze

PR Daily

In 2018, if you aren’t posting videos, you’re working with one hand tied behind your back. Video content, especially on social media, has been shown time and again to be a difference maker for online marketers. Videos increase engagement, hold audience attention and demonstrate professionalism and quality to potential consumers. Yet video has significant embedded costs in both staffing and equipment. This infographic.

Infographic: 12 terrific ideas for TikTok challenges

PR Daily

The short video platform has been picking up steam in the U.S. The platform published an infographic of 12 ideas that you can use right away. FREE GUIDE: 8 steps to making killer videos ]. You can see the full list of tips for TikTok content by reading the full infographic. The post Infographic: 12 terrific ideas for TikTok challenges appeared first on PR Daily. Infographics Social Media Visual & Video Communications

Infographic: How to push the envelope with your videos

PR Daily

How can video creators make their offerings stand out? As more and more marketers turn to video to engage audiences, communicators must develop new tricks and techniques to rise above the noise. Whether you are releasing your content on Facebook or hosting videos on your own website, staying on the cutting edge is essential for success. This infographic. shares 10 tips for creating videos that push the boundaries of what marketers can do.

Infographic: What does the future hold for video marketers?

PR Daily

Video is rapidly becoming the entrée of choice for content consumption. With an increased demand for visual content, video is flooding the content landscape. Social media news feeds in particular are dominated by dynamic video stories. Not all social media platforms love the same style of videos, though. Simply shooting one video and plastering it on all your social media pages will prove unsuccessful in terms of audience engagement.

Five Reasons Why You Should Use Photos and Videos in a News Release | Business Wire Blog

Business Wire

We are frequently asked by clients why they should include photos, videos and infographics with their news releases. Here are just a few of the benefits of adding multimedia to your story, and how to pick the best content to supplement your news. education public relations media relations

Infographic: Tips for better virtual presentations

PR Daily

Bannersnack has put together some tips for better virtual presentations in this handy infographic. See the full list of ideas by reading the full infographic. The post Infographic: Tips for better virtual presentations appeared first on PR Daily. Infographics Visual & Video Communications

Report: The State of Online Video [infographic]

Doctor Spin

Contrary to what most experts say, longer videos tend to drive higher engagement. According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement. In short, producing videos longer than the traditional 90 seconds might not be the wrong to go. Check out the infographic by TwentyThree : The State of Online Video. Social Video

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Infographic: YouTube, Facebook Stories on the rise in 2020

PR Daily

According to research from Animoto, video content is growing in popularity for social media users. With the rising importance of visuals and the need for brand managers to reach consumers directly online, social media video content might be an essential component of your strategy. FREE GUIDE: 8 steps to making killer videos ]. They compiled some topline stats into this handy infographic. Start your video with your most striking visual to grab attention.

11 tactics to repurpose original podcasts and videos

PR Daily

Podcasts and video are hot. Video has been growing in popularity, as well, with 87% of businesses now using video as a marketing tool; 83% of marketers say video gives them good ROI. Of course, a lot of work and money go into producing a high-quality podcast or video. So, once you’ve got audio or video content, how can you repurpose it to derive even more value? “A You can create social media posts using quotes from the podcast or video.

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5 tips for producing professional-caliber DIY videos

PR Daily

Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply. Want to achieve video content that gets noticed on social media, while staying on budget? Here are five ways to get professional results with DIY video content—even when your crew is just you. If you don’t want a scripted video, still make a plan.

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Infographic: 23 essential YouTube stats for communicators

PR Daily

Here are some figures to help you analyze your online video options. 1 online video site—and an increasingly popular social media site as well. This infographic from Hootsuite shares telling numbers to help you determine whether YouTube is a viable option for your next campaign. YouTube is the second-most-preferred app for watching video on TV screens. . To learn all about how YouTube can have an impact for your organization, read the full infographic.

7 Reasons Why Video Needs to Be in Your PR Plan


Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. According to numbers crunched by Impact , 75 million people in the United States watch online videos every day. So, what makes videos so appealing to so many people? How many more videos do you share than articles?

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Infographic: Tips for creating ‘big rock content’

PR Daily

This infographic from NewsCred helps identify how you can make this strategy work. See the full infographic for all the details. The post Infographic: Tips for creating ‘big rock content’ appeared first on PR Daily. Brand Journalism Content Marketing Infographics Marketing Media Relations PR Industry Storytelling Visual & Video Communications Writing & EditingHow do you ensure your content strategy will create something your audience can’t ignore?

Infographic: Important IGTV do’s and don’ts for PR pros

PR Daily

Are you planning to put your message on Instagram’s video platform? Maybe you have video content that you can repurpose and easily get in front of a new audience. Squarelovin has put pointers together in this handy infographic. FREE GUIDE: 8 steps to making killer videos ]. To learn more about how to use IGTV for your messaging and storytelling, read the full infographic. Infographics Social Media Visual & Video Communications

Infographic: Top graphic design trends

PR Daily

This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out. To learn how to implement these graphic design ideas into your website and offline materials, consider the full infographic. The post Infographic: Top graphic design trends appeared first on PR Daily. Content Marketing Infographics Marketing PR Social Media Visual & Video Communications Websites depositphotos graphic design trends

Are your infographics, videos and articles unforgettable?

PR Daily

Infographic: How Generations X, Y and Z consume video

PR Daily

Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video. An infographic from Adweek breaks down how much each generation watches video content, as well as what video platforms they prefer and what types of videos they like to watch. What types of videos does each generation prefer? watches the most educational videos.

5 steps for generating backlinks using infographics

PR Daily

Google loves backlink traffic, and consumers love infographics. Infographics are one of the best tools for backlink generation. Here’s a step-by-step guide to backlink generation using infographics; Step 1: Content creation. Remember that the content matters most, so if you can’t afford to hire professional infographic agencies, you can make your own using these affordable infographic tools and platforms. Step 2: Publishing the infographic.

The State of Online Video (Infographic)

Doctor Spin

Contrary to what most experts say, longer videos tend to drive higher engagement. According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement. In short, producing videos longer than the traditional 90 seconds might not be the wrong to go. Check out the infographic by TwentyThree : The State of Online Video.