Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. Letterhead & stationary.

Communications 250

Communications How To Telecommunications Employee 250

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences.

Strategy 193

Strategy Reputation Banking Infographics 193

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Despite this, the social media giant is the default social network for brands to be on, regardless of whether it makes sense. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

5W PR

MAY 17, 2022

Companies can also find people on social media platforms that provide businesses with news coverage at a faster pace. These could be industry experts, social media influencers, as well as long-term customers that are more than willing to talk about their positive experiences with the business. Art and science.

Strategy 88

Strategy Content Marketing Employee Google 88

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Happy employees are the ultimate growth driver. Social Media Statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Melissa Agnes

MAY 22, 2014

In order to use it effectively, you will also need the following (but hey, you should already have this stuff detailed out if you’re currently active on social media – and even if you aren’t!): Social media guidelines. What an issue is (vs. a crisis) and means to your organization.

Crisis Management 273

Crisis Management Crisis Infographics Guidelines 273

5W PR

SEPTEMBER 7, 2021

Additionally, with these strategies, there’s no need for businesses to be held back by small or nonexistent budgets or undedicated employee teams. Identifying Media Outlets. A great example of this is visual content, such as infographics.

Pitching 88

Pitching Infographics Social Media Employee 88

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. 16) Social media fragments into niche communities. The social media landscape will never be more unified than it is now.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 99

Engineering Writing Mobile SEO 99

5W PR

JULY 15, 2020

. • How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JULY 31, 2017

It could be to buy the product, join the company as an employee or invest in the business. You also need content that’s visible in social media. Get it out there and amplify it in any way possible – promote it on your own social media channels. Pay for social ads aimed at a targeted audience.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

JULY 13, 2016

Look at other audiences like current customers, influencers and employees. Use media monitoring tools to listen to their conversations, segment their psychography and gather insights on their demography. That can be a combination of press releases, social media posts, influencer marketing, sponsored content and more.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Presspage

JUNE 4, 2019

Paired with a smart social media strategy, brand journalism can build relationships with a customer base, increase loyalty and, eventually, lead to a greater conversion rate. If you’re managing your brand’s social media accounts, you might have already done this to a certain extent. Rally the Troops.

Journalism 68

Journalism Strategy Brand Branding 68

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 114

B2B Marketing Survey Software 114

Beyond PR

JUNE 19, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. Letterhead & stationary.

Communications 69

Communications How To Telecommunications Employee 69

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Miscellaneous social networks. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Among them are current and future students, employees, investors, the academic community, partners and journalists. But who is your audience? At least, not anymore.

Education 84

Education Resources Internal International 84

Buzzstream

JUNE 15, 2020

Micro-companies consisting of one to nine employees were more likely to have an owner-operated digital PR effort, while larger businesses tended to opt for an in-house team. . But micro-companies, with one to nine employees, reported spending much less ($359 per month). How Much Money Do Entrepreneurs Allocate to Digital Marketing? .

Digital PR 62

Digital PR Survey SEO Employee 62

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Solo PR Pro

APRIL 30, 2019

In fact, many solos today employ some help in running their solo business from VAs to strategic partners to part time employees. For solo PR pros there are many options for hiring help without hiring a permanent employee. This infographic from Fundera details the signs that it is time to hire help. Want more on this topic?

Employee 49

Employee Infographics Social Media Media 49

The Proactive Report

FEBRUARY 2, 2017

The three most important attributes that will build trust in a company are: Treating your employees well. Tap peers – especially employees – to lead your communications and advocacy efforts. Online sources and search engines are trusted more than traditional media. DOWNLOAD THE INFOGRAPHIC. Building Trust.

System 100

System Training Engineering Employee 100

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Public relations strategy needs to modernise to really ‘get’ digital PR and social media.

Digital PR 60

Digital PR Training Report Social Media 60

Communications Conversations

OCTOBER 16, 2017

Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture. You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn).

Agency 113

Agency SEO Social Media Pinterest 113

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. 00:01:43] Well, think about what constitutes at least digital marketing these days: search marketing, social media marketing, earned media, owned media, and paid media. When was the last time that you created an infographic?

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JANUARY 3, 2017

Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills. Your employees. Susan Payton is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. Keep it Consistent.

Company 72

Company Storytelling Small Business eBook 72

Cision

OCTOBER 26, 2016

Radick emphasized that the key to having fruitful content is to focus on telling authentic stories and providing content that actually helps your customer, instead of obsessing over the numbers and keeping up with the latest algorithms on social media channels. PR Newswire (@PRNewswire) October 23, 2016.

Conference 120

Conference Internal International Data 120

PR in High Definition

AUGUST 25, 2017

One easy way to encourage sharing among your workforce is to create a newsletter with shareable content that can be pushed out to their personal social media accounts, with pre-written tweets and updates. Another good tactic is to provide employees with social media influence with some training.

How To 54

How To Media Infographics LinkedIn 54

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. Employees and customers enjoy working with socially responsible companies, so the benefits could well extend way beyond the event. Champion a Purpose. Slow news cycles happen to the best of us.

Leadership 81

Leadership Survey Education Exercises 81