Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Melissa Agnes

APRIL 11, 2016

I enjoy whatis.com ‘s definition, take a look: “An information silo is a business division or group of employees within an organization that fails to communicate freely or effectively with other groups, including management. Conduct team building exercises that are cross-departmental.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

Cision

AUGUST 30, 2016

Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. How many international organizations were prepared for #Brexit and its impact on their business? Heck, bust this thing out and use it as a team-building exercise. Is there a materials shortage in your supply chain?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. That’s a good thing. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? It becomes a tick-box exercise. Have you ever watched the film Miss Congeniality ? Prospect: No, we don’t have anything like that.

Handbook 36

Handbook Trade Shows Employee Local 36

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. The year was 1992.

Financial 147

Financial Employee Leadership Training 147

PR in High Definition

JULY 28, 2021

However, for some brands, this only opened a can of worms when employees and some customers surfaced stories of how the brand had actually been discriminating against minority groups. Whether it’s internal or external, make sure to gather opinions and feedback from a variety of ethnicities, genders and nationalities.

Social Media 71

Social Media Exercises Banking Employee 71

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Communications Conversations

SEPTEMBER 10, 2020

Starting in May when our first club reopened in Oklahoma City, we’ve spent a considerable time working to secure placements in each market. Scott is also an employee at Life Time Savage now. And, do you think this work helps you in your work in the influencer marketing space at Life Time? How did that come about?

Radio 167

Radio Journalism Interviews Energy 167

Reputation Us

MARCH 4, 2019

In this type of market environment, cultivating a “quiet” approach may seem counterintuitive. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” Ask your employees and customers their opinions to get insights into how they view your business, products, services, culture and reputation.

Reputation 79

Reputation Employee Case Study Survey 79

Solo PR Pro

JUNE 14, 2022

She’s an expert in the area and the owner of JPeterson Marketing , which she runs on her own while also holding the titles of wife and mom. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. From producer to PR pro. I hated the job,” Jen insists. “I

Meeting 83

Meeting Radio Travel Television 83

Melissa Agnes

SEPTEMBER 16, 2014

Everyone is using social media for marketing today. But does everyone who holds the reins know how to use it well and exercise good judgment? Marketing and PR basics: Even though your social media managers might not be entrenched in your marketing strategy, you should include them. How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I started professionally in 2003 as an intern at a small Birmingham, Ala. What story or stories are you most proud of?

Journalism 79

Journalism Meeting Newspapers Automotive 79

Reputation Us

MARCH 4, 2019

In this type of market environment, cultivating a “quiet” approach may seem counterintuitive. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” Ask your employees and customers their opinions to get insights into how they view your business, products, services, culture and reputation.

Reputation 60

Reputation Employee Case Study Survey 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. Do work backward. Don’t let budgets hamstring your thinking. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Mix internal images with UGC. Rodney Laws has more than a decade of experience providing marketing advice to online entrepreneurs and businesses. Make your website design a priority.

Company 84

Company Brand Branding How To 84

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Bianchi Biz Blog

MARCH 18, 2021

They must also resist the enthusiasm of the marketing department. Most of them have been created in an intense exchange with various business stakeholders and you can use them free of charge to structure your report and make your information easier to be found, especially by international investors. But which one should you use?

Report 80

Report Company Data System 80

PR 20/20

JULY 6, 2020

And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It’s an exercise in futility. The damage is done and cannot be undone.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

prTini

JANUARY 10, 2017

The more specific you can be in laying out the exact series of actions that were taken, the more your team will benefit from the exercise. Whether for marketing purposes or your own internal review, case studies are a great opportunity to showcase a problem, action, and result. Team Workshops or Post-Mortems.

Case Study 28

Case Study Comparison Interviews Study 28

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. In business, managing crises is an integral part of marketing – especially if you’re a brand new company. A financial crisis is an unexpected event initiated by financial markets. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Each time an employee gets replaced, knowledge is lost. Some of the signals?

How To 60

How To Software System Employee 60

Waxing UnLyrical

OCTOBER 28, 2015

To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises. If you want to use storytelling for internal communications, read about how Zappos motivates its employees to tell the company’s stories.

Storytelling 40

Storytelling Resources Writing Corporate 40

Solo PR Pro

SEPTEMBER 8, 2015

The agenda included a networking exercise where the students had to meet other participants, sharing information about what makes them unique and why they want to get into PR. Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 118

B2B Marketing Survey Software 118

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker. People who produce.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. P.S. Find us on Slideshare!

Agency 48

Agency Real Estate Social Media Writing 48

Contently - Strategy

DECEMBER 1, 2022

The more specific you are, the more targeted you can be with your marketing strategy. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management. How do you develop employees? Create a list of feature selling points.

Strategy 138

Strategy Brand Branding How To 138

PR Conversations

OCTOBER 11, 2018

The UN releases a yearly happiness report rating countries, imagine if we could invent a real-time indicator for people (I am sure Facebook will corner the market in that, too, sometime soon). I do some work with Lions Clubs International in the British Isles – in fact, I became a member earlier this year. Dr. Heather Yaxley.

Communications 104

Communications Community Measurement Study 104