Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak.

Government 132

Government Crisis Exercises Retail 132

Stephen Waddington

DECEMBER 17, 2020

It has a latent insecurity about its contribution to reputation and marketing. It blends theory and practice with critical analysis and case studies, campaigns, exercises, and discussion questions. The new book has been written by an international communication of 35 authors over the past three years.

Case Study 201

Case Study Conference Exercises Print 201

Stephen Waddington

JANUARY 12, 2022

The annual report by Nic Newman, Senior Research Associate, Reuters Institute, is based on the view of 250 leaders in the news industry from 52 markets. There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health.

Report 122

Report Media Journalism Privacy 122

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 172

Exercises Education Case Study Nonprofit 172

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency?

Agency 205

Agency Pitching Internal International 205

PRSay

AUGUST 30, 2022

As the global economy took hold, capital moved more freely around the world, creating market and labor opportunities for companies but disrupting domestic employees. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming.

Employee 87

Employee Real Estate Video Internal 87

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Influencer marketing and authenticity Influencer marketing has become an increasingly popular tool in which brands connect with consumers authentically.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Cision

SEPTEMBER 13, 2017

Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging.

Corporate 270

Corporate Brand Branding Guidelines 270

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. This is a huge disruptive risk.

Tools 100

Tools Analysis Technology Internal 100

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. in Journalism and a minor in Integrated Marketing Communications. From weekly intern cohort meetings to one-on-ones with managers, team members and supervisors, The Hoffman Agency has shown their dedication to developing a sense of community within the agency.

Storytelling 68

Storytelling Journalism Internal International 68

Cision

AUGUST 30, 2016

How many international organizations were prepared for #Brexit and its impact on their business? Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. Is there a materials shortage in your supply chain?

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198

Exercises Google Writing Blogging 198

Practical Law Construction

FEBRUARY 9, 2021

This post is the second part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. The construction market in the Middle East and Africa was projected to be the fastest growing construction market in the world between 2018 and 2022. billion awarded in 2019.

Construction 52

Construction Policies Exercises Internal 52

Prohibition

MARCH 27, 2020

This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations. Huthwaite International thought leadership podcast: Mastering Negotiations. Because of this, they are often much more accessible. This is why the trend of podcasts is growing.

Leadership 62

Leadership Exercises Trends YouTube 62

Cision

APRIL 29, 2015

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Melissa Agnes

APRIL 11, 2016

When an organization’s culture does not encourage employees to share knowledge and work collaboratively, information silos can grow quite quickly and prevent the organization from responding to changing market conditions in an agile manner.” Conduct team building exercises that are cross-departmental.

Crisis 100

Crisis Crisis Management Exercises Corporate 100

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Communications Conversations

DECEMBER 6, 2022

Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). And marketing directors are even worse! Create reports and track social analytics on a monthly basis (absolutely). I could go on. And pressure is high.

Transportation 74

Transportation Social Media Exercises Energy 74

Konnect Agency

APRIL 13, 2022

We take time to get to know your team and your product and help bring both alignments and disagreements within your team to light so that in the end up you end up with a brand that is truly you, one that resonates with and impassions your internal team and your audience. A Strong Modern Branding System Is… Flexible.

Creativity 59

Creativity Agency Brand Branding 59

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. That’s a good thing. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. NJM only markets its products in New Jersey and five nearby states.

Insurance 75

Insurance Insurance Television Exercises 75

ImPRessions - Crenshaw Communications

MARCH 14, 2017

Whatever the reason, it’s key to have all internal stakeholders agree on the rationale, need, and goals in order to develop a profile for the type of PR team that fits. Too often, the RFP process is delegated down the chain to a very junior marketing person, or, believe it or not, a smart intern. Let them be the hero.

Meeting 191

Meeting Agency Creativity Case Study 191

Konnect Agency

APRIL 13, 2022

We take time to get to know your team and your product and help bring both alignments and disagreements within your team to light so that in the end up you end up with a brand that is truly you, one that resonates with and impassions your internal team and your audience. A Strong Modern Branding System Is… Flexible.

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. It’s a worthy exercise to “test” some participants before deciding on a final team, based on the personality mix. Did you research it as thoroughly as possible? Did you ask for a debrief?

Agency 186

Agency Pitching Construction Exercises 186

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. The solution?

Strategy 40

Strategy Marketing Internal International 40

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This week we’ve been thinking about the future of print media.

Media 83

Media Crisis YouTube Television 83

Communications Conversations

SEPTEMBER 10, 2020

Starting in May when our first club reopened in Oklahoma City, we’ve spent a considerable time working to secure placements in each market. I love working with Natalie and she’s really taught me the value of building and balancing relationships, both with the media and our internal partners. How did that come about?

Radio 167

Radio Journalism Interviews Energy 167

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Solo PR Pro

JUNE 14, 2022

She’s an expert in the area and the owner of JPeterson Marketing , which she runs on her own while also holding the titles of wife and mom. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. From producer to PR pro. I hated the job,” Jen insists.

Meeting 83

Meeting Radio Travel Television 83

Melissa Agnes

SEPTEMBER 16, 2014

Everyone is using social media for marketing today. But does everyone who holds the reins know how to use it well and exercise good judgment? Marketing and PR basics: Even though your social media managers might not be entrenched in your marketing strategy, you should include them. How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Sword and the Script

FEBRUARY 27, 2018

Whether you’re in sales or marketing, that’s a scary idea, because it means your opportunities to influence the decision process is reduced to content. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. How B2B Marketing Can Get More out of Trade Shows. How the Buyer’s Journey Fell from Grace.

B2B 66

B2B Trade Shows Survey Study 66