PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. What societal issues does every company have an ethical duty to support?

Ethics 62

Ethics Company System Corporate 62

Reputation Specialist Michael Toebe

MAY 24, 2021

Without greater self-awareness, social-awareness, empathy and motivation we will continue to ding or badly damage our reputation. Santorum said immigrants created a nation based on the Judeo-Christian ethic from a blank slate. “‘We This is an invaluable lesson for reputation health. We birthed a nation from nothing,’ he said.

Reputation 52

Reputation Course Ethics Government 52

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be overly familiar.

Twitter 197

Twitter Ethics Pitching Product Launch 197

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. Monitoring and engagement Monitor social media channels for discussions about the brand.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Reputation 60

Reputation Corporate Survey Employee 60

5W PR

JANUARY 15, 2024

Building a positive reputation One of the primary impacts of strategic communications is the ability to shape and maintain a positive reputation. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag. For a terrifically funny example of spin, watch the 2005 movie, "Thank You For Smoking.".

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Agency Product Launch 334

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana.

Ethics 81

Ethics Data Crisis Apparel 81

PRSay

SEPTEMBER 22, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 93

Ethics Public Affairs Reputation Education 93

Bianchi Biz Blog

AUGUST 3, 2023

So, the AI policy should educate employees about ownership issues related to content generated using AI tools. Ensuring Accuracy and Validating Output – Generative AI tools may produce inaccurate or biased information that could damage customer relationships, risk lawsuits or tarnish a company’s reputation.

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. Ron DeSantis in March 2022.

Brand 145

Brand Branding Nonprofit Government 145

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

MAY 28, 2024

Improving Patient Education and Understanding Complex medical information can often be overwhelming for patients. Choosing the Right Storytelling Medium Healthcare stories can be shared through various formats, each with its strengths and considerations: Blog posts: Ideal for in-depth narratives and educational health and fitness content.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

ImPRessions - Crenshaw Communications

APRIL 6, 2018

It also includes the development of educational programs for young journalists and programs to assist the growth of reputable news outlets. It’s also launching a media literacy campaign as part of its larger strategy. Such harsh government censorship of media, however, is unlikely to work in the U.S.

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? The aggressive steps to help customers get EpiPens at reduced prices were very appropriate moves for deflecting media attention and defusing public anger.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. We have formed strategic, client-agency partnerships that drive performance and build reputations.

Survey 134

Survey Ethics Leadership Financial 134

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

PR in High Definition

JULY 22, 2019

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. Then there’s the stress and pressure of individuals in the media spotlight, which can be crushing. Not this time. Seeing is believing.

Media 74

Media Viral Video Newspapers 74

Critical Mention

AUGUST 26, 2018

It educates PR pros from all types of organizations and aims to be a valuable asset to PR every day. One of PRSA’s goals is to educate people on the need to act on that reality. meaning diversity, advocacy, technology and ethics. We can never not be good at that and need to focus on ethics relentlessly.

Interviews 79

Interviews Ethics Conference Leadership 79

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Karen Freberg

MAY 14, 2018

This was actually something Jason did share w/ my #FrebergSM class earlier this year and he discussed how there are influencers who are only on the stage about social media, but they are not the ones who are actually doing the work in social media. This is something you see happening everywhere it seems in social media.

Social Media 41

Social Media Ethics Media Guidelines 41

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists. Reid Blackman, Ph.D.

Technology 98

Technology Ethics Tools Creativity 98

PRSay

FEBRUARY 23, 2017

He found a new medium way ahead of others, combined it with very compelling messages and it made him very, very rich (he died decades later, penniless and with his reputation shredded). That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.”

Healthcare 82

Healthcare Communications Ethics Radio 82

Stern + Associates

FEBRUARY 9, 2023

government, multinational companies and global entities such as the World Health Organization – examine complex legal, ethical and regulatory issues surrounding biotechnology and emerging sciences. For decades, acclaimed bioethicist, futurist and legal scholar Alta Charo has been helping organizations – including the U.S.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 Bots are mainly seen as a threat for public debates and organisational reputation alike. 1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. A coach and a mentor to facilitate the tricky situations surrounding online media is not a luxury anymore but a crucial piece of the puzzle.

SEO 120

SEO Creativity Mobile Journalism 120

Stern + Associates

JANUARY 6, 2022

Award-winning Harvard Men’s Basketball Coach and Transformative Educator Focused on Building Inclusive and Innovative Organizations, Leaders and Teams. Navigating the Ethics of Artificial Intelligence. Tommy Amaker. As Harvard’s all-time winningest basketball coach , Tommy Amaker is an expert at driving performance outcomes.

Leadership 62

Leadership Policies Engineering Technology 62

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it? But we’ve also witnessed movements of segregation and separation of these different worlds.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Karen Freberg

OCTOBER 17, 2021

However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes. This raised an ethical question for me – if you interview the editor of the journal in which you submitted your work to, does that automatically guarantee a publication? The claim that PR research is siloed.

Study 111

Study Journalism Interviews Conference 111