PRSay

SEPTEMBER 25, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

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Ethics Banking Pitching Analysis 158

Axia PR

OCTOBER 25, 2018

How do we ensure that communication pros abide by their codes of ethics? Both the journalism and public relations industries have always struggled with negative reputations. Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work.

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Ethics Journalism Publicity Reputation 104

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? Simply put, we reposition and protect brand reputations.

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Ethics Publicity Education Reputation 76

Scott Public Relations

JULY 13, 2023

Media relations, strategic communication and content production are in particularly high demand in 2023. In the current volatile operating environment, organizations are in high need of support in building sustainable reputation and trust. At the same time, respondents expect modest growth in their clients’ PR budgets.

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Ethics Survey Insurance Insurance 52

PR in High Definition

MAY 24, 2023

It can’t, however, replicate or replace the human touch, particularly when it comes to reputation shaping. But a reputation is curated through the business’ relationship with the public, and relationships are the foundation of the human experience. Eurovision is a perfect example of how the human influence shapes reputation.

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Reputation Tourism Creativity Television 62

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

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Ethics Training Real Estate Agency 81

5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact.

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Consumer Financial Ethics Banking 78

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. Please visit prsa.org/ethics for updates on programming.

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Ethics Employee Training Reputation 157

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial.

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Reputation B2C Ethics Trends 62

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

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Ethics Travel Writing YouTube 82

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

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Brand Branding eBook Advertising 323

Reputation Specialist Michael Toebe

FEBRUARY 4, 2022

Jessica Corvo Josh McDaniels reputation with many fans and executives in the National Football League is not pretty. How has McDaniels overcome personal reputation wreckage to be trusted and get an opportunity so many coaches chase and never get? That behavior and leadership deficiency plagued his reputation for years.

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Reputation Ethics Leadership Interviews 105

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. What is social media plagiarism? The Ethics of Social Media Content appeared first on Contently. How to avoid plagiarizing content. Be inspired.

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Social Media Ethics Trends Viral 73

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.

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Reputation Ethics Employee Travel 62

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

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Corporate Trends Communications Ethics 115

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Anyone who works in PR for high-growth tech businesses knows that the media are eager to cover colorful tech founders, especially if they’re young and female. There’s also a media herd mentality in sectors like Silicon Valley. Media coverage brings more media coverage. She was a business celebrity.

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Government Corporate Resources Ethics 227

PRSay

MARCH 1, 2016

Not long ago, the discussion of social media and reputational risk focused internally on what the company was doing to “be social.” Today, reputational risk continues to score as one of the top risks with executives, but the c-suite conversations are beginning to shift from what […]. A lot has changed in just a few years.

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Reputation Social Media Media Internal 113

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. How Reputation Management is Built.

Real Estate 52

Real Estate Reputation Company Employee 52

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

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Publicity Ethics Government Policies 126

Reputation Specialist Michael Toebe

JANUARY 12, 2022

Participating in the destruction of someone else’s reputation can provide a social benefit. Why Your Dignity is So Vulnerable Today: Helping destroy someone else’s reputation has social benefits and costs. Plus, remember reputation damage doesn’t evaporate. Christine Marie, Ph.D. Our own social currency can increase. “If

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Reputation Chemicals Ethics Groups 52

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

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Reputation How To Employee Financial 159

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

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Social Media Trends Analysis Media 62

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business.

Ethics 60

Ethics Journalism Banking Media 60

Reputation Specialist Michael Toebe

MAY 24, 2021

Without greater self-awareness, social-awareness, empathy and motivation we will continue to ding or badly damage our reputation. Santorum said immigrants created a nation based on the Judeo-Christian ethic from a blank slate. “‘We This is an invaluable lesson for reputation health. We birthed a nation from nothing,’ he said.

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Reputation Course Ethics Government 52

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

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Storytelling Media Nonprofit Government 163

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

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Reputation Corporate Survey Employee 60

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team. Given the stakes, a small screw-up can be a disaster.

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Pitching How To Report Radio 240

Waxing UnLyrical

OCTOBER 2, 2018

He is also the Ethics Officer of PRSA Tampa Bay, and co-chairs the PRSA Tampa Bay PRSSA and New Professionals Committee and is PRSSA Liaison, PRSA College of Fellows Mentoring Committee. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement.

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Ethics Measurement Reputation Guidelines 47

Reputation Specialist Michael Toebe

FEBRUARY 20, 2022

We know a damaged or terrible reputation can bring us consequences and pain yet what do we do when our spouse is the one directly responsible for that reputation, ongoing scrutiny, criticism, and risk to your overall well-being? 27 revealing a series of posts published on the conservative social media site Gab.com.

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Reputation Ethics Newspapers Financial 52

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The blurring of paid and owned media. The biggest ethical challenge for me sometimes is you need to say no. I feel very, very fortunate.

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Ethics Real Estate Agency Company 52

PR in High Definition

SEPTEMBER 26, 2018

When the social media first came about, the idea was that it would connect us to our friends and family members, solving the issue of maintaining long-distance relationships. That’s where Ethical OS comes in. The post Tool of the Month: Ethical OS appeared first on Firefly Communications. Take Facebook, for example.

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Ethics Tools Technology Facebook 48

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Being on social media is the online pastime that everyone loves. billion people were using social media globally. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In contrast to social media marketing, social commerce goes the extra mile.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

NOVEMBER 15, 2023

Digital and social media marketing In the digital age, online fast-food marketing is a cornerstone for fast-food chains. This fast food marketing strategy includes the use of websites, social media platforms, email marketing, and mobile apps. Loyalty programs Loyalty programs are an effective way to keep customers coming back.

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Strategy Marketing Ethics Mobile 78

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards. Never doubt it.

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Reputation Employee Film Internal 77

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

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How To Ethics Measurement Creativity 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be overly familiar.

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Twitter Ethics Pitching Product Launch 197

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Fast-forward to today and social media is not only dominating the world around us but playing an active role in the comms world too. Unfortunately, I’d misheard.

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Social Media Media Television Ethics 86