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Public Relations Review

PR for Anyone

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. One of my first interviews was in Examiner.com. New” is the key word.

Publicity 331
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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126
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Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Casey: The RepUs “Eight Actions” can be downloaded here.

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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 110
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How to Come Up With Sound Bites for an Interview

Cision

The point of public relations is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview.

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The post 6 Public Relations Tips For Brands In 2018 appeared first on Crenshaw Communications.

Publicity 256