ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). The Inbound Approach can work for public relations as well as sales – it’s content centric though.

Infographics 105

Infographics Software Video Employee 105

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. Number of pageviews for publication on own website. Number of downloads for offered white papers, videos, infographics etc. Conversion: 5 percent. Conversion: 2 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. The quotes pique far more interest around our guests and their interviews.

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The explosive growth of visual content on Tumblr, Instagram, Pinterest and SnapChat and the use of video on social sites like Facebook and Twitter show just how rapidly the public is embracing visual content. Connecting to their social content – 76% of Inc.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The explosive growth of visual content on Tumblr, Instagram, Pinterest and SnapChat and the use of video on social sites like Facebook and Twitter show just how rapidly the public is embracing visual content. Connecting to their social content – 76% of Inc.

Trends 100

Trends Media SEO Analytics 100

Sword and the Script

JANUARY 14, 2017

The Bulldog Reporter article links to a registration page to download the complete report. If you enjoyed this post, you might also like: PR Briefing: Summarizing 3 Recent Public Relations Studies . On the other hand, there’s ample research to demonstrate B2B customers want thought leadership. Give our services a try. Talk to Us!

B2B 60

B2B Pitching Survey Study 60

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. Look for opportunities to embed downloadable content, insert strategic (not too annoying) pop ups, or guide through the content itself to a conversion. Draft VIP Emails.

How To 125

How To Data Community Groups 125

Beyond PR

OCTOBER 5, 2016

Multimedia like infographics and video create more work for editors, especially if they have to visit a link to a video and watch the CEO speak. Or instead of a video, offer up an exclusive CEO interview instead. While public companies mostly are Bloomberg’s main focus, private companies also can get on their radar.

Financial 99

Financial Video Guidelines Infographics 99

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. market its recent content offer of a customer journey infographic. Step 3: Get Started. Prioritize. Be Inclusive.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

JANUARY 6, 2015

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information.

Leadership 81

Leadership Reputation Measurement Video 81

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Don't overlook the potential of strategic media relations/publicity outreach.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. Make That Multimedia Download-able.

Infographics 70

Infographics Comparison Energy Video 70

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. Maccabee Public Relations.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR Fuel

OCTOBER 16, 2018

Trying to stay on top of changes and techniques in the world of public relations can be trying. Do you think attempting to mislead the public as to what was really going on gave them a better shot at their next job interview? The public will forgive and forget. My son Rowan on his first day of Kindergarten.

Web 40

Web Pitching Local Report 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? Is your spokesperson experienced in doing interviews for podcasts or via Periscope? pitch preferences and pet peeves). of journalists use social media to find and build stories.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? Is your spokesperson experienced in doing interviews for podcasts or via Periscope? pitch preferences and pet peeves). of journalists use social media to find and build stories.

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). Lessons #8 - Let Others Celebrate Your Brand.

Social Media 48

Social Media Marketing Media YouTube 48

Beyond PR

SEPTEMBER 29, 2016

Hillary Clinton and Donald Trump have finally faced off in their first presidential debate with the candidates focusing on several issues, including the economy, foreign affairs, and public safety. Combine your data in an infographic so that it’s easier to consume. Does your election content have a lot of stats in it?

Film 40

Film Infographics Social Media Twitter 40

Beyond PR

MAY 3, 2016

Tease out an embedded infographic by cropping it down to a single visualized statistic. CNW used an action image of speaker David Meerman Scott to promote their blog interview via Twitter. Just because your content didn’t include an infographic, doesn’t mean you can’t create a bite-sized graphic of your own.

How To 40

How To Infographics Video Instagram 40