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Modern SEO Cheat Sheet for PR Pros [Infographic]

Solo PR Pro

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

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7 Digital PR and Marketing Tends for 2023

The Proactive Report

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. Craft every piece of content with SEO in mind. 2023 is right around the corner.

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Top 5 Digital Skills to Learn in 2018

The Proactive Report

Download the Google Analytics custom PR Dashboard we developed and get started. Design: An awful lot of content today is visual – photography, original images, social media images and infographics. SEO : No matter how good your content is, if it’s not found and read it’s of no use at all.

Analytics 228
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The main mistakes of brand newsrooms and how to avoid them

Presspage

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

Brand 88
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends.

Trends 105
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The Case For and Against Gated Content and Registration Pages

Sword and the Script

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. Search rankings and SEO. I like to see things like case studies and infographics freely accessible. Blocking the competition. The Case Against Gated Content.

B2B 122
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149