Cision

JUNE 2, 2017

Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles.

How To 198

How To Real Estate Web Case Study 198

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on creating content that provides a good user experience, not for the explicit search result.

Engineering 45

Engineering SEO Google Web 45

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To amplify your message even further, pitch a media contact on a story angle or offer to contribute an original piece—both teasing the subject matter of your new report.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Sword and the Script

APRIL 4, 2017

Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. SEO and content go hand-in-hand because traffic from organic search – people searching for answers to questions – is the largest source for many businesses. Live events: 49%. Content marketing: 51%.

B2B 64

B2B Study Marketing Survey 64

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

JUNE 2, 2017

Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. So what does Movoto focus on for SEO? On-page SEO such as keyword research, URL slugs (keywords in the URL), and titles.

Real Estate 57

Real Estate How To Web Case Study 57

Contently - Strategy

DECEMBER 29, 2022

Example: If you publish a new article to your site, notify the content marketing team and everyone involved in the project (designers, SEO specialists, campaign planners, and social media managers) with a URL or attachment and a short message. The sales team to use in upcoming sales efforts such as pitch meetings.

eBook 145

eBook Product Launch Software Internal 145

The Proactive Report

JANUARY 30, 2015

Pitching reporters is not the same as it was 10 or even 5 years ago. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

AUGUST 13, 2018

How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. Click the SEO Toolbar chrome extension while on the SERP. Review the SEO Toolbar overlay to look at the DR of the listed sites, visiting only those that meet or exceed your authority criteria.

Google 117

Google Measurement Advertising Advertising 117