Remove Download Remove Infographics Remove Measurement Remove SEO
article thumbnail

The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. You also know that most paid SEO tracking systems pull in Google Analytics data. So What Do You Ask For?

article thumbnail

What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The main mistakes of brand newsrooms and how to avoid them

Presspage

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. Leaving SEO to Marketing. In short, it’s a mess.

Brand 88
article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105
article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. 7 best PR uses for video. A public-facing CEO.

Video 149
article thumbnail

The Case For and Against Gated Content and Registration Pages

Sword and the Script

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. If you aim for this approach, make sure your download is actually worth it. Search rankings and SEO.

B2B 125
article thumbnail

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? Good stuff, Cyberalert!

eBook 100