Onclusive

DECEMBER 1, 2021

In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. The purpose of the ROI calculation is to prove to yourself, as well as your executive team and other stakeholders, that an investment results in a larger benefit to the business than the cost associated with it.

How To 397

How To Software Media Analytics 397

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

Infographics 82

Infographics SEO eBook Google 82

Ishmael's Corner

JUNE 16, 2015

To gain familiarity with the core signals, PR folks can download a slick free tool called the MozBar. Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. 1 position): In short, you’re seeing: Page Authority.

SEO 60

SEO Tools Comparison Google 60

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. But it had several advantages other than SEO. And I learned an important lesson that business owners should heed: never hire an SEO expert unless you can take the time to understand what they’re doing. I enjoy writing. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. But we’re going to see the biggest impact for SEOs. What does it mean for SEO and marketers? Where SEO tools will prove useful for this is for keyword research and site structure.

Trends 62

Trends SEO Viral Social Media 62

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. If your SEO isn’t up to par, you can gather keyword data from various resources. While you’re on the page, download it for free!

Engineering 86

Engineering SEO How To Resources 86

Beyond PR

MAY 24, 2016

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion. SEO is a beautiful combination of artistic and technical skill that can deliver quality traffic where you want and need it.

SEO 75

SEO Engineering Blogging Content Marketing 75

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real. A lot of SEO boils down to the user experience.

SEO 40

SEO Blogging Web Writing 40

The Resolution Blog

JUNE 25, 2019

30–39: That’s good coverage should appear eventually and if you have a link in the coverage the site will pass on SEO benefit to your client’s content 40–59: A strong site (see above) 60–80: A very strong site and will pass on SEO benefit 81–100: Amazing! 20–29: Pretty average (see above.)

SEO 120

SEO Media Google Examples 120

Buzzstream

JANUARY 26, 2024

To Recap: Download the PDF here. Do Email Sender Rates Impact SEO Rankings? Email sender rates don’t directly affect SEO rankings. Still, non-spammy email campaigns can indirectly boost SEO by driving more traffic to your website and increasing brand awareness, potentially leading to higher search engine visibility.

Google 133

Google Guidelines SEO Reputation 133

The Resolution Blog

JUNE 17, 2015

Read on, then go and download the complete free e-book. As the blogger was paid for the post she is also required by Google to not only state that its sponsored but also to add a code to the URL link to Boots to stop any search engine optimisation (SEO) value being passed on. Ensure that you stay on the right side of Google.

Google 120

Google Guidelines SEO System 120

PR 20/20

DECEMBER 14, 2022

Editing old blogs allows you to refresh and revitalize what you may have written several years ago, all while adding updated information to keep your content recent and improving SEO. SEO-optimized. When it comes to SEO, keywords are incredibly important. What is the purpose of a content edit?

SEO 52

SEO Google Engineering eBook 52

The Proactive Report

DECEMBER 18, 2014

Photos, article summaries, direct downloads, audio clips, and more can complement a tweet right in a follower’s twitter feed (that means there’s no need to click a link to garner all of the important information about a product, service, or announcement). By manually adding a series of meta tags, twitter users can customize each card.

Twitter 150

Twitter How To SEO Social Media 150

Cision

AUGUST 22, 2015

Whether or not you go with one of the more popular options, like LibSyn, Soundcloud or TypePad, check to see if RSS feeds and SEO options are included in the mix. Solidify SEO. SEO is vital to attracting listeners to your podcast. Without them, you’ll run into a slew of problems when sharing content on other sites.

How To 120

How To SEO Mobile YouTube 120

The Resolution Blog

JANUARY 26, 2016

Google News Downloader. Can download to CSV. Moz started as an SEO consultancy and SEO Moz became renowned as the place to go to find how many inbound links a website had. You can download you mentions to a CSV file. Not very reliable (which is really surprising). Trial/cost: N/A. Very very quick. Trial/cost: N/A.

Tools 120

Tools Google SEO Analysis 120

Presspage

SEPTEMBER 1, 2017

Uploading your press releases in pdf does not support your SEO. Also, it may drive visitors away that do not feel comfortable downloading a file from your website, or those that simply can’t be bothered. For more tips to improve your SEO, read A good newsroom will support your SEO. Google does not like pdf.

SEO 95

SEO Engineering Measurement Mobile 95

Business Wire

JUNE 28, 2017

They are available for journalists and other news consumers to download in a hi-res format. 6/ SEO - Journalists love Google when researching data and info to write an article. Both optimization and distribution by an experienced partner are the optimal touch of your SEO.

Mobile 152

Mobile SEO Web Training 152

Buzzstream

MARCH 31, 2020

It was the classic process with SEOs – we find a technique that works very well to help us meet our objectives, we then scale it to hell and reap the rewards. . Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results.

SEO 124

SEO Google Hotels Strategy 124

PR 20/20

OCTOBER 25, 2022

The keyword research within your content strategy can also help boost your SEO and ranking in Google. Download our free Content Marketing Strategy Workbook and Editorial Calendar to get your strategy underway. It may seem obvious enough, but optimized content can help drive more traffic to your website and improve brand awareness.

Strategy 91

Strategy Education Content Marketing Google 91

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Marketing attribution for earned media.

Technology 169

Technology Publicity Software Pitching 169

The Resolution Blog

JULY 20, 2017

Like download something, give us their email or earn us some money? Stella Bayles says: I recommend beginning with the SEO team. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. Did anyone visit our site from the link in that coverage?

Analytics 136

Analytics Google SEO Data 136

Prohibition

FEBRUARY 13, 2020

Your first step should be to decide your objective; are you looking to drive website traffic, convert sales, increase downloads, or maximise video views? Investing in SEO can be key to making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Presspage

MARCH 6, 2018

This was made possible due to the launch of their sleek, easy-to-read News Room site that better showcased the airport’s press releases and marketing material, offered seamless integration for social media sharing and search engine optimization (SEO), and generated an exponential increase in online visitor traffic and engagement.

Airlines 87

Airlines Web SEO Internal 87

Cision

MAY 25, 2017

She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.” While people continue to tune out advertisements, download ad blockers and avoid banner ads at all costs, they are connecting with more stories and watching more video than ever online.

Advertising 272

Advertising Advertising Storytelling Media 272

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). Not only is the cost twice as much (I’d be spending over $100 on images each month!), but I would now have to spend time resizing each image. NO, THANK YOU.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Sword and the Script

SEPTEMBER 17, 2020

SEO takes time. The full report is available for download here: B2B Effectiveness Barometer 2020. >>> Good marketing takes time in B2B Many of the key factors in marketing require time to unfold. Sure, you can trick someone into filling out a form for gated content, but there aren’t any real shortcuts. PR takes time.

B2B 148

B2B Marketing Survey Creativity 148

Stephen Waddington

FEBRUARY 2, 2019

Instagram moderation, internet adoption report, fake Twitter audit, future of blogging, and Ofcom on children's media use and Digital Download date. Diary date: Digital Download Live Paul Sutton has announced the agenda and date for Digital Download Live 2019. I’ve previously dismissed this story as technopanic.

Instagram 60

Instagram Policies Twitter Mobile 60

The Proactive Report

OCTOBER 27, 2017

Do you need to do more SEO (Search Engine Optimization) so you get more traffic from search? Did they visit more than one page, did they view a video or download a whitepaper? The first report to watch is Acquisition. Where are your visitors coming from? Are there sites or blogs sending you traffic that you did not know about?

Tools 113

Tools Analytics Google Web 113

The Resolution Blog

SEPTEMBER 25, 2018

In its second series and generally hailing from northeast England, Stephen and Sarah take this podcast on tour with the events they attend and speak at, downloading the key issues. from tools to use, to Facebook for business, local SEO, GDPR and using data to create data-driven personas. Available on iTunes , Libsyn and Spotify.

Google 120

Google SEO Local Data 120

Cision

SEPTEMBER 26, 2016

Tools to improve your SEO. SEO is such a nebulous concept for most people because it’s a not a reliable referral source for most businesses or it is a referral source for niche keywords. SEO tools can help you optimize for SEO without spending a lot of time and resource to do it. Conclusion.

Tools 120

Tools How To SEO Writing 120

Cision

NOVEMBER 22, 2016

Get started with PRWeb’s newest tip sheet and learn how press releases can help drive traffic back to your site and increase your SEO ranking. Download 11 Ways to Leverage Press Releases to find out how to: Grab readers’ attention with multimedia. Personalize messaging with credible sources.

Marketing 120

Marketing Analytics Television Tools 120