ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms. Areas where the smaller, fast-growing companies are doing better than the Fortune 100 or 500: Blogging – more of the Inc. 500 companies blog than F500.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms. Areas where the smaller, fast-growing companies are doing better than the Fortune 100 or 500: Blogging – more of the Inc. 500 companies blog than F500.

Trends 100

Trends Media SEO Analytics 100

Newsfile

JANUARY 30, 2024

Download the report! For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024? As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Infographics. But it’s more than that.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on creating content that provides a good user experience, not for the explicit search result.

Engineering 45

Engineering SEO Google Web 45

Contently - Strategy

OCTOBER 4, 2023

There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. To hear more from the CMOs we interviewed, download your copy of Mastering the Content Matrix: Innovative CMOs Rewrite the Rules of Engagement.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Media and influencer lists SEO and social are great ways to drive traffic to your website. Make or buy?

Local 89

Local SEO Engineering Web 89

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Create a list of outlets or blogs that your target buyer is probably reading (if you don’t already have one). Map out related blog content. Plus, more content means added SEO benefits around key terms.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

The Proactive Report

JANUARY 25, 2017

If you do not yet have SEO under your belt make it a priority. DOWNLOAD THE INFOGRAPHIC Need help? If you have not yet read The Cluetrain Manifesto now would be the time! PR Lessons Online sources and search engines are trusted more than traditional media. Make relationships with online media, bloggers and influencers.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. They dig through LinkedIn and blogs for experts and sources. Infographics are liked and shared on social media 3X more than other any other type of content. Download this Visual Content Guidebook. A majority of U.S.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

Sword and the Script

APRIL 4, 2017

SEO and content go hand-in-hand because traffic from organic search – people searching for answers to questions – is the largest source for many businesses. How to Generate Media Referenceable B2B Customers with a Blog. Blog post: 44%. Just producing more white papers or blog posts may not be the right answer.

B2B 63

B2B Study Marketing Survey 63

MaccaPR

AUGUST 20, 2014

But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Source: Dan Zarrella ).

Social Media 97

Social Media Media YouTube Facebook 97

Beyond PR

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Cool infographics. So what does Movoto focus on for SEO? How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Video 96

Buzzstream

JULY 16, 2024

But, city studies have other higher-level goals, from SEO to brand awareness. Still, this type of content’s three big goals are to increase DA, expand brand awareness, and improve SEO rankings. SEO Rankings Digital PR and SEO work well together. For this post, we’ll call them “city studies.”

Study 62

Study Pitching How To Data 62

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

AUGUST 23, 2024

Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. For example, you can adapt longer-form content to rank for certain keywords or repurpose a blog post into bite-sized social media posts for better engagement.

Strategy 59

Strategy SEO Infographics Meeting 59

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. You also know that most paid SEO tracking systems pull in Google Analytics data.

Measurement 100

Measurement Analytics Google SEO 100

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 145

eBook YouTube Video Social Media 145

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Maybe you have a blog post written to bring in subscribers to your company’s newsletter. Which podcast episodes have the most downloads?

eBook 52

eBook Video YouTube Blogging 52

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. Make That Multimedia Download-able.

Infographics 70

Infographics Comparison Energy Video 70

Buzzstream

AUGUST 13, 2018

So, if you get a site from a “name.wordpress.com” blog, DA will will credit the “wordpress.com” parent URL when factoring their score, whereas DR will not. How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. Click the SEO Toolbar chrome extension while on the SERP.

Google 117

Google Measurement Advertising Advertising 117