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5 Must-Have Types of Content Marketing

Cision

Interviews. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Infographics. Infographics , which visually interpret data, appeal to visual learners. Interview someone at a conference. Product reviews.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

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The Well Written Press Release #6: Include Multimedia

ISEBOX

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. Make That Multimedia Download-able.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

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Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]

Sword and the Script

The Bulldog Reporter article links to a registration page to download the complete report. Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. A sizable portion of the art and science of business communications rests in this mix. Paid Social: Cliff Notes to 3 Social Media Studies.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." P.S. Here''s our top 10 list as a downloadable PowerPoint presentation on SlideShare: 2014 Year In Review: Your Favorite MaccaPR Blog Posts from. Round-Up'

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New PR Skills Needed to Fill Talent Gap

The Proactive Report

The second is that respondents are underestimating the rise of visual communications—infographics and animation and video more broadly—and the other new skills we need to attract.” DOWNLOAD THE PDF. A survey by McGraw-Hill and Hanover Research.) And this is certainly true of PR and Communication majors.