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5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

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The Case For and Against Gated Content and Registration Pages

Sword and the Script

It’s a bit like that with gated content. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. The Case Against Gated Content.

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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Wondering what my favorite eBooks are? It’s a keeper.

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. You also know that most paid SEO tracking systems pull in Google Analytics data.

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Search Engine Optimization is a PR Pro’s Friend

Solo PR Pro

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on creating content that provides a good user experience, not for the explicit search result.

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How to Spy on Your Competition & Steal Their Secrets

Cision

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling. Implement viral marketing tactics. Cool infographics.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. The lowest pricing tier is $129/mo.