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Secret Formulas Behind Successful Social Media Posts

MaccaPR

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105
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The main mistakes of brand newsrooms and how to avoid them

Presspage

Leaving SEO to Marketing. Traditionally, Search Engine Optimization (SEO) falls under the role of marketers, but as more and more people turn to “googling” to find products and information, a holistic approach to SEO is more crucial than ever. Looking for an in-depth guide to getting started with SEO?

Brand 88
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5 Must-Have Types of Content Marketing

Cision

You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Infographics. Infographics , which visually interpret data, appeal to visual learners. Let’s say you run a content marketing firm, and you cater to software companies.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. 7 best PR uses for video.

Video 149
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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

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The Case For and Against Gated Content and Registration Pages

Sword and the Script

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. Search rankings and SEO. The illusion of scarcity.

B2B 125