The Proactive Report

MAY 1, 2017

If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard. It’s free. The Course.

Course 100

Course Measurement Analytics Google 100

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. The post How to manage corporate reputation with PESTLE analysis appeared first on Onclusive. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. Here, I’ve downloaded 70,000 or so of my Twitter followers and randomly sorted them using a spreadsheet, then randomly sampled the first 50 or so.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

The Proactive Report

MAY 1, 2017

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results. – don’t know what to measure.

Measurement 133

Measurement Analytics Survey Google 133

The Resolution Blog

APRIL 12, 2017

To help you do just this and take your PR measurement to the next level we have teamed up with PR evaluation expert and head of ExperiencedMediaAnalysts.com Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Download your free copy now. Download your free copy now.

eBook 120

eBook Measurement Report Data 120

The Proactive Report

APRIL 13, 2018

Measuring awareness. You need to know how it was received: Did it get seen, shared, clicked or commented upon? Measuring interest. In this part of the journey, you’re looking for return visits, downloads, time on site, video views and traffic to goal pages set up specifically for building interest. Measuring conversion.

Measurement 138

Measurement Analytics Google Social Media 138

Onclusive

JUNE 17, 2021

The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. Our recommendations are based on the frameworks developed by AMEC, the International Association for the Measurement and Evaluation of Communication.

Analytics 195

Analytics Measurement Reputation Internal 195

Business Wire

MARCH 6, 2017

How to create a URL builder in under 5 minutes: If your company has a team that oversees analytics, email them and ask for a URL builder you can add to the end of any URL. Are your news release readers downloading your promoted content? Where is your audience? Are you activating the right markets? What actions are they taking?

Measurement 160

Measurement How To Analytics Data 160

The Proactive Report

APRIL 12, 2018

Do they click a link, visit your site or blog, download content or buy the product? What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018.

Measurement 100

Measurement Analytics Google Social Media 100

Sword and the Script

MARCH 26, 2019

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 116

Measurement Communications Survey Web 116

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

JUNE 26, 2019

DISCOVER HOW MEASUREMENT & PLANNING FOR EARNED & OWNED MEDIA IMPACTS YOUR BOTTOM LINE. But without PR attribution technology, it can be hard to get the full picture of traffic and accurately report on how public relations is moving the needle. Complete form to download the whitepaper. Until now….

Leadership 285

Leadership Technology Measurement Tools 285

Sword and the Script

MARCH 26, 2024

Measuring thought leadership results Nearly one in five (19%) of the producers surveyed for this report “said they do not have any process in place for measuring effectiveness.” Another “42% of producers of thought leadership still seek to measure effectiveness by looking for increased traffic to their website and social pages.”

Leadership 127

Leadership B2B Study Survey 127

Cision

NOVEMBER 22, 2017

Following the standards of engagement for each ambassador’s audience and keeping them consistent yielded incredibly strong quantitative results and millions of downloads for Amazon’s new photo storage application. The post How to Strengthen Returns from Micro-Influencers appeared first on Cision.

How To 284

How To Instagram Mobile Video 284

Onclusive

FEBRUARY 8, 2021

In this whitepaper, we discuss how executives can better engage with their communications departments and ensure the department’s KPIs are aligned with company goals. You’ll read insights from both executive and communications professionals on engagement best practices and how to lead a successful corporate communications operation.

Communications 195

Communications Corporate Leadership Reputation 195

Onclusive

JANUARY 6, 2020

The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand. The most advanced systems quantify PR impact in terms that non-marketers understand, such as revenue, pipeline, leads, conversions, downloads and, especially, dollars.

Advertising 195

Advertising Advertising Marketing How To 195

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. Want to learn how to get the most buzz for your buck? Determine How to Measure Your Metrics.

Measurement 120

Measurement Internal International Analytics 120

Onclusive

DECEMBER 28, 2021

How well does your executive team understand how to leverage PR? How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221

Industry Crisis Management Measurement Data 221

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” ” Understanding and comprehension are an integral part of purchase consideration, to be sure.

Analytics 60

Analytics Google Measurement How To 60

The Resolution Blog

MAY 17, 2017

How can PR agencies compete? With better measurement. And ROI measurements of success are exactly how digital agencies are reporting. Measure beyond ‘awareness’ I’m fully aware that many PR briefs simply require you to ‘raise awareness’ but there will always be a reason behind this request.

How To 120

How To Measurement Financial Report 120

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks.

Strategy 418

Strategy Survey Automotive Data 418

5W PR

APRIL 12, 2021

Then, they’re free to browse around and navigate the website, and as an additional bonus, there are plenty of tools that allow businesses to measure the effectiveness of the QR codes too. The post QR Codes: How to Use a QR Code in a Public Relations Campaign appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Publicity 88

Publicity How To Consumer Print 88

PR 20/20

JULY 19, 2022

So, no matter if you’re reading this deep into the fourth quarter of the year or during Christmas in July—here’s how to set goals that align with your marketing and sales funnels. This is done by ensuring your business objectives complement your key performance indicators and measuring against them. The KPI here is the sale.

Marketing 90

Marketing How To Measurement Meeting 90

Onclusive

AUGUST 9, 2017

Furthering the rift between PR, sales, and marketing, PR teams have a vastly different set of metrics to measure business impact than, say, demand gen or product marketing. In the example below, you can see how many AirPR.com site visitors requested downloads and filled out lead forms after reading an article about us in TechCrunch.

How To 220

How To Report Company Marketing 220

Solo PR Pro

APRIL 27, 2021

In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire). During this pre-qualification phase, prospects often give clues about how organized they are — both personally and internally within the company.

How To 110

How To Internal International Pitching 110

OnePitch

SEPTEMBER 8, 2022

It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

Cision

DECEMBER 18, 2017

We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. To get started with your own content calendar, simply download our editorial calendar template by clicking the image below.

How To 0

How To Content Marketing Conference Analytics 0

PR 20/20

FEBRUARY 8, 2021

If a list is updated or removed, how will that impact who is enrolled in workflows? How many assets are associated with a specific campaign? Where is there a need for defining or assigning a campaign to measure success holistically? How many workflows exist to nurture a specific segment of our audience?

How To 113

How To Trends Trade Shows Data 113

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Pages/Session.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Stephen Waddington

MAY 25, 2021

The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. What is Share of Search and how to use it What Share of Search tells us and what it doesn’t The role of search listening How to go further than just measuring brand awareness using Share of Search?

Industry 181

Industry Financial Measurement Conference 181

The Resolution Blog

AUGUST 6, 2019

Social media measurement programmes can be complex. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

How To 120

How To Media Comparison LinkedIn 120

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

This digital download includes the following 4 sections: Your Ticket to Success: Measure What Matters in Travel & Tourism in Six Easy Step s Includes: Katie Paine’s famous 6 Steps of Measurement, adapted to the travel & tourism industry.

Tourism 52

Tourism Travel Case Study Measurement 52

The Proactive Report

FEBRUARY 7, 2018

The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. It’s a free download in the Google Analytics Solutions Gallery. This is the number one skill CMOS are looking for in 2018. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. How to Use Data to Tell Better Stories . That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

DECEMBER 5, 2014

For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. Check out his blog post for more on how to do so. Get The Download On Your Followers. Amanda Grinavich. Senior Marketing Analyst.

Analytics 163

Analytics Twitter How To Social Media 163

The Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. Share some ideas on how to keep the network alive, especially for small businesses. They created a Women’s Guide to Retirement Planning booklet – available for download. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213