article thumbnail

How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. What placement?

article thumbnail

How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Download this whitepaper to learn about: What is PESTLE analysis, and why use it for PR The link between sustainability and corporate reputation How to apply the PESTLE Analysis to you PR strategy to strengthen your corporate reputation Using sentiment monitoring, social listening and tracking trends for PESTLE analysis.

Analysis 397
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize Messaging and Soundbites to Drive Success

Onclusive

Download this whitepaper to read: How to know which messages are resonating with your audience The psychology behind how people search and how SEO can inform your PR efforts A deep dive into NEO messaging and how to implement it into your communications strategy Real NEO case studies contributed by 23andMe, Monster and Lucidworks.

How To 370
article thumbnail

Free download: How to craft a winning media pitch in 2020

Muck Rack

Free download: How to craft a winning media pitch in 2020

Pitching 134
article thumbnail

What Consumers Are Saying About ESG – And What That Means for Your Business

Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

article thumbnail

How to Build a PR Business Case and Secure the Investment

Onclusive

Download this whitepaper and worksheet to guide you through the steps of creating and delivering an impactful PR business case. The post How to Build a PR Business Case and Secure the Investment appeared first on Onclusive.

How To 195
article thumbnail

How to get the return on investment (ROI) from media monitoring

Onclusive

It allows you to accurately measure how many times people, after having read a piece of content about your brand, eventually visit your website and which actions they take – including pages visited, content downloaded, sign-ups, and sales – even if there is no backlink in the article.

How To 397