PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Reputation Employee Hotels 71

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Education 98

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Executive Thought Leadership. According to Forbes , thought leadership has never been more important.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches. Some people are more easily persuaded by a verbal conversation than a written document. Raise your voice.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

MAY 2, 2023

Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs. Below are some uses that can increase productivity while maintaining the integrity of human involvement.

Retail 156

Retail Video Pitching Technology 156

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Relationship building takes time. Owned Media/Content Strategy. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Think of it as a sales pitch with robust data and justification. The need for data and insights becomes especially obvious when you are building a business case.

Resources 195

Resources Technology Data Tools 195

PRSay

SEPTEMBER 29, 2022

The client appears pleased with the proposal, and based on their reactions in the pitch it appears that the firm may win the account. Consulting an attorney to review these documents is a good idea to ensure that expensive IP is not given away during a pitch. The firm does a good job, and its work is impressive.

Ethics 170

Ethics Pitching Communications Publicity 170

ImPRessions - Crenshaw Communications

JULY 22, 2020

As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences. In any case, your PR team should prepare a detailed briefing document with extensive info on the background of the participants and potential questions and answers. .

How To 232

How To Conference B2B Advertising 232

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

Pitching 72

Pitching LinkedIn Technology Engineering 72

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. How can you stand out? Conclusion.

How To 120

How To Media Employee Policies 120

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. I’ve pitched them many times over the years for clients or past employers, but I’ve never had my own byline published. The space is also attracting a lot of investment. market alone.

Content Marketing 95

Content Marketing Marketing Print Software 95

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

See this earlier post for tips on reactive media pitching. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice. We resolve to use the well-documented power of video to drive engagement and provoke emotions.

Video 160

Video Banking Data Software 160

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . and execute them?

Survey 101

Survey Report Media B2B 101

Cision

NOVEMBER 30, 2017

Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? establish thought leadership. Word document? This doesn’t need to be a long document, but it does need to be packed with valuable information that helps you get high-quality content on your website. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MARCH 24, 2016

Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate story angles about celebrating, gifting, feasting, and making resolutions. The documentation, if well organized, is bound to come in handy somewhere else down the road. Lock in awards. Meet up in person.

Travel 120

Travel Conference Meeting Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. CEOs can let their personalities show. Mullenweg comes off as a highly intelligent but also an emotional, relatable figure.

Case Study 178

Case Study SEO Film Video 178

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

PR Fuel

JULY 14, 2021

Focus your attention on people who hold leadership positions. Before sending press releases to your media list, consider adding visuals to the document. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release.

Writing 88

Writing How To Media Guidelines 88

The Hoffman Agency

FEBRUARY 22, 2022

Leadership is receptive to a fresh perspective and will often give you the chance to delve in and lead a team conversation. I oversaw tasks from tracking down press lists and conducting outreach to securing and prepping documents for multiple briefings at the booth with the new European Vice President. You will get out what you put in.

Internal 36

Internal International Leadership Agency 36

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. And keep in mind, slapping the word “embargoed” on a document doesn’t compel anyone to abide by it.

Company 98

Company Survey Pitching Report 98

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. Press releases are temporary documents; much like a website, a key lesson for this type of writing is to be scannable.

Writing 100

Writing Blogging Newspapers Travel 100

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? And without the compulsion to document it on social media or stop to check work email? Or, I photograph and video document and share it. There’s a lot of America to see, and you have six episodes in a season. Experiment.

Storytelling 60

Storytelling Tourism Travel Local 60

Bianchi Biz Blog

FEBRUARY 22, 2021

In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. How do you go about finding and defining them? A good starting point is to develop a brief. Why is it being done? Now What?

Strategy 88

Strategy Analysis Small Business Measurement 88

Ethical Voices

DECEMBER 18, 2023

What are some other things we can do beyond if the media pitches aren’t landing? I was sending a messaging document and made a joke that I can assure you that the work in the messaging document is clearer and better than me misspelling your name. .” They’re paying us for those ideas. Say “I messed up.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. So-called digital natives still have to affect the emotions and reasoning of the audience.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts. We paid A back on WeChat.

Pitching 36

Pitching Transportation Conference Report 36

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Karen Freberg

MAY 19, 2017

I was pitching the media for our fashion and consumer clients. I had created this blog in 2006 (a year before I went to South Africa), but South Africa was the first time where I was really documenting my travels for my readership. Taking more of a leadership role in situations was another thing that I really got from South Africa.

Local 40

Local Fashion Travel Transportation 40

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. just local media pitching, solely trade media, etc.). For the smallest amount—$5,000 a month or less—expect a narrow focus (i.e.

Radio 100

Radio Print Television Local 100

Sword and the Script

NOVEMBER 29, 2022

A paltry 40% of respondents have a documented content marketing strategy. Instead, they mistakenly see “content” and a means to execute a plain old marketing strategy, which is more likely to be documented. We don’t have a world where 90% are doing content marketing but less than half of that have a documented strategy.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency? A great briefing equals stellar results.”.

Agency 0

Agency Advertising Advertising Leadership 0