Cision

NOVEMBER 30, 2017

Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? establish thought leadership. Interviews. Word document? This doesn’t need to be a long document, but it does need to be packed with valuable information that helps you get high-quality content on your website.

How To 177

How To Guidelines Content Marketing Video 177

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. It was such an immersive experience, and allowed me to not only interview the subject, but get perspective and insight from his/her customers. Or, riding my bike.

Groups 55

Groups Meeting Transportation Media 55

PR Fuel

JULY 14, 2021

For example, you might want to interview a CEO, stakeholder, or project leader. Focus your attention on people who hold leadership positions. Before sending press releases to your media list, consider adding visuals to the document. Develop Your Pitch. Keep your pitch email short and sweet.

Writing 82

Writing How To Media Guidelines 82

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. This provides context and may lead to additional interviews. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. It’s been an eye-opening experience.

Company 99

Company Survey Pitching Report 99

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Are CVBs and other tourism groups pitching you now to come and visit? And without the compulsion to document it on social media or stop to check work email? Or, I photograph and video document and share it.

Storytelling 60

Storytelling Tourism Travel Local 60

Ethical Voices

DECEMBER 18, 2023

Part of that was interviewing people at a metro stop and getting their takes on this. What are some other things we can do beyond if the media pitches aren’t landing? We’re pivoting clients to doing more social and thoughts leadership content. We agreed to do a market research project with them. Say “I messed up.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. Don’t miss these interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” From there the real conversation began.

Pitching 36

Pitching Transportation Conference Report 36

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes.

Radio 100

Radio Print Television Local 100

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. After all, affecting change is much about leadership and sharing a clear vision. Document this workflow overview. Raf recently also got interviewed about this in the Wag The Dog Podcast. That is what we do best.

How To 60

How To Software System Employee 60

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. I interviewed all the people who would be stakeholders in our work,” she told us. “I Like any plan, it needs to evolve.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

PRSay

JULY 31, 2019

After covering nine presidents and breaking the Watergate story with Carl Bernstein in the early 1970s, he has ample advice for working with the media, including his thoughts on “no comment,” pitching reporters and building trust. Do research, have time, and don’t do a 45-minute interview and run out. Do it personally.

Journalism 121

Journalism Conference Internal International 121

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The leadership and vision provided by early public relations professionals was squandered. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115