Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Think of it as a sales pitch with robust data and justification. As an example, an increased budget may be necessary to develop new impactful content.

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Resources Technology Data Tools 195

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

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Pitching LinkedIn Technology Engineering 72

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? establish thought leadership. Word document?

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How To Guidelines Content Marketing Video 177

Bad Pitch Blog

MAY 21, 2014

They designed brief case studies to resemble classified documents like the one above. We''ve received porn-related pitches before. One of them ranks (literally and figuratively) as one of our worst pitches EVER. And they get to see and approve everything before we pitch the media. It''s probably not.

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Pitching Case Study Media Creativity 71

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . and execute them?

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Survey Report Media B2B 101

The Hoffman Agency

FEBRUARY 22, 2022

It forced me to take great notes and overcome my bad habit of perfectionism and overthinking while growing my attention to detail and teaching me to trust the internal review process. Leadership is receptive to a fresh perspective and will often give you the chance to delve in and lead a team conversation. Pinch yourself, you’re in PR!

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Internal International Leadership Agency 36

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. The recruitment market is tough. Seriously.

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Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The leadership and vision provided by early public relations professionals was squandered.

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Media Relations Media Print Newspapers 115

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. Or, riding my bike.

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Groups Meeting Transportation Media 55

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. Companies and key influencers with an established online presence often have more reach than the publications they pitch.”.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. Thousands of these documents are published every day on newswires and websites. What can a middle-aged white man tell you about diversity? The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms. A great briefing equals stellar results.”.

Agency 0

Agency Advertising Advertising Leadership 0

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 11 Leadership becomes social.

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Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 15, 2020

Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Rethinking internal and external comms. Justin Goldstein | Press Record Communications. Every employee needs media training.

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Marketing Employee Content Marketing Training 167

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. I was not an intern that just made copies or got coffee. I was pitching the media for our fashion and consumer clients.

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Local Fashion Travel Transportation 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. After all, affecting change is much about leadership and sharing a clear vision. That is what we do best.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

The media expects one thing from your PR pitch of a story, but the client wants you to deliver something not even remotely addressing the media’s needs. One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.” You need to mediate. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Stuart is an international PR adviser, speaker, trainer, and blogger. They all share freely and all see the benefit. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. In the first playbook, we revealed how athenahealth recently reset the voice and tone of its content, even after years of successful thought leadership. million in content costs.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88