Document Leadership Media Training Pitching 
Onclusive
NOVEMBER 8, 2023
Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.
Onclusive
AUGUST 9, 2021
Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Training. Executive Thought Leadership. Data Journalism.
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Onclusive
AUGUST 22, 2017
Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Executive Thought Leadership. Relationship building takes time. Messaging & Positioning.
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.
Sword and the Script
DECEMBER 15, 2020
Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like.
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