Remove Document Remove Interviews Remove Pitching Remove Writing

How to Prepare & Coach Executives Through Media Interviews

Cision

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days.

10 keys to impressing editors—and getting more writing gigs

PR Daily

I'd spent two years pitching the editor on a wide variety of stories—to which she always said no. So, when she finally phoned me to accept an idea and commission me to write the piece, I was gobsmacked. If the editor says to you, "Please write me a story on Vice President Madison Jones," you should ask: Are you looking for a 750-word profile? Roughly, how many people do you think I should interview? Document your sources.

Inbound PR With Iliyana Stareva

The Resolution Blog

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day.

Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media.

The Cover Letter Pitch

Bad Pitch Blog

So I picked “3 things you should know before you write a cover letter.” But I’ve read hundreds scanned thousands and they’re a pitch. 1) Making the Cut: The first person to read your cover letter is looking for a reason to NOT interview you.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool helps PR pros sniff out gaps in the conversation and find the right story angle to pitch.

Tools 170

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. By contrast, junior can write a blog post and publish it with little or no review.

Survey 166

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. The information can be crucial to generating interest for reactive pitching and seeing what industry trends are buzzing.

Agency 165

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews.

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time.

Survey 205

Why getting links in articles still matters

PR Daily

Despite the ego-boost it provided the interviewed executive and the PR team, it often didn’t drive business results. However, you can’t haphazardly pitch website backlinks to your media contacts list. To make this happen, you need to shift your perspective on how you pitch to the media.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. Web 2.0

Tools 118

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool helps PR pros sniff out gaps in the conversation and find the right story angle to pitch. Web 2.0

Tools 120

How and why PR pros should set up an editorial calendar

PR Daily

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled—or axed altogether. Luckily, hundreds of online templates are available to download free, or you can create your own document.

10 Easy Hacks To Make You a Productivity Ninja

Cision

Wondering how to get your email pitches read by journalists? This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone).

A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

PRSay

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Luckily, hundreds of online templates are available to download free, or you can create your own document.

3 ways CRM technology can make PR pros’ lives easier

PR Daily

Many spend hours updating spreadsheets, to keep track of reporters in your database—and if you’re constantly worrying about double pitching publications or targeting journalists with whom other colleagues are already dealing, you’re not alone. Learn tech trends and how to pitch tech media.

Media relations is thriving

Stephen Waddington

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online.

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”.

The 3 biggest mistakes organizations make on day one of a crisis

PR Daily

You’ll attend a staff meeting, develop a pitch plan for a new product, check in with your direct reports, meet with consultants on the website redesign—plus a conference call or four woven throughout. When the heat is on, you can easily get burned—so avoid these common pitfalls.

Crisis 164

How and why to create an editorial calendar

PR Daily

If you want to work with your target publications, secure an interview with a reporter covering your niche or land a spot in that September issue, then look into news outlets’ editorial calendars. An editorial calendar is fundamental to any successful PR campaign.

Print 83

How much is your PR expertise worth?

PR Daily

Lamont Johnson with The Art Department typically invoices $800 to write and distribute a press release on wire services such as PR Newswire and PRWeb. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts. based in southern California, bills clients $1,000 to draft two media documents—including the company biography and a press release—and a $250 per month subscription fee.

Radio 124

How to Create a Content Contributor Guide

Cision

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews. Headline writing tips. Word document?

How To 204

Media kits: What is a media kit and why do you need one?

Public Relations Sydney

A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story.

eBook 100

How to land your guest post on 10 outstanding websites

PR Daily

Untitled Document. However, pitching guest-blogging proposals and becoming a guest contributor for popular websites can be time-consuming. Some require topic pitches, some want full articles, and some require abstracts. Fill out the form to submit a pitch, tip or article.

Behind the Headlines With Doug Wright

Cision

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. I learned early on that it all starts with good writing skills.

Try these tactics for coping with horrible editors

PR Daily

He started screaming at me in my first job interview, and I was so shocked by his aggression that I reacted by being icy cool. They never edit face to face, but rather send you marked-up documents. FREE GUIDE: 10 ways to improve your writing today ].

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Create a messaging document that clearly spells out your key messages and positions, including how you differentiate yourself from your competitors. Use this information to craft your own pitch. Write a Knockout Press Release. Is PR for B2B startups really necessary?

B2B 165

Guidance for PR pros to build on successful events

PR Daily

From there, time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. The document will include all pre-event tasks, times and project owners up through each element of the event, the full script and post-event work.

7 ways to easily create interactive content

PR Daily

I’m not just referring to making it into a PDF document, or incorporating Web writing best practices of using relevant keywords, short paragraphs and crisp sentences. Free guide : 10 ways to improve your writing today. Add audio interviews for case studies. •

Video 170

6 answers to commonly-asked questions I’m getting from the modern job seeker

Communications Conversations

So, I thought I’d document some of the more common questions I’ve received and my answers (including a few questions from current job seekers)–mostly to share with all the people I’m sure to meet with in the months and years ahead! Everyone can write (hopefully).

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.”

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

He has also been a marketer and accepts an occasional commission for business writing. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Freelance journalism is harder today than it was years ago.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. It is simple: participants first write their ideas without discussion on Post-it notes. Document this workflow overview. Writing a blog post? Start by documenting it.

How to build accurate PR agency project budgets

Media Bullseye

Or writing support. Increasingly, public relations firms leverage primary research — polling/surveys, focus groups, and in-depth interviews — to craft messages and improve targeting. Yes, most of us prefer to receive documents electronically.

8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Everything you write should focus on you being the sidekick that helps your audience be the hero. Have a documented content strategy and show how you will measure against it.

SEO 74

How to Get On in New Communications: Be Nice

ZudePR

Enlightened Self-Interest: The Pitch Email. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “Writing makes me aware. Start a blog because you love to write.

32 handy tools for PR pros

PR Daily

Interviews. In a similar vein, YEC enables you to answer individual questions, or write and submit guests posts to be featured in various publications. Google Drive (Documents). Upworthy is famous for writing 25 headlines per article. My favorite use of the tool: writing the post title on a bright background. These tend to focus more on nature (not so great if you’re writing about tech) but never hurt to have on hand.

Tools 132