How to Prepare & Coach Executives Through Media Interviews

Cision

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales.

Writing Hacks to 10X Your PR Success

Social PR Chat

Imagine how much more productive and rewarding your writing time could be if, when you made time to write and sat down and opened that laptop, you could get right to it? In a recent Office Hours Live Chat, I got to pick the brain of a business writer and writing coach Miranda Miller. She’s been writing for brands and other organizations for over 15 years and now teaches other writers tricks and tips to dramatically improve the quality and value of their writing.

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3 Easy Questions that Trip Up Media Interviews

Sword and the Script

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days.

10 keys to impressing editors—and getting more writing gigs

PR Daily

So, when she finally phoned me to accept an idea and commission me to write the piece, I was gobsmacked. If the editor says to you, "Please write me a story on Vice President Madison Jones," you should ask: Are you looking for a 750-word profile? Roughly, how many people do you think I should interview? RELATED: New tactics to incorporate storytelling into your everyday writing ]. Just a quick note to let you know that I've completed all the interviews for my story.

Inbound PR With Iliyana Stareva

The Resolution Blog

I’ve done some experimenting and, instead of sending a document or pitch, you can use a quick video which performs a lot better. I write a lot about inbound PR on my blog. You can listen to the full interview with Iliyana on the PR Resolution Podcast here.

30 jobs in the PR and marketing world

PR Daily

Write a unique résumé for every position (to please the bots). Stephanie Vozza shares six ways to create a technology-friendly CV in her “ How to write a résumé that will impress a bot ” piece. The tandem documents afford you a chance to go into more detail about your experience.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

Document Your Strategy. Only 39% of B2B marketers have a documented content strategy. But why is a documented content strategy important? The key reason to have a documented strategy is that it keeps you on track.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections.

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. We have separate channels for each client, and we can swiftly share links, images and documents.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. By contrast, junior can write a blog post and publish it with little or no review.

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What Goes in an Annual PR plan

ReimaginePR

So he asked her during his interview to describe her daily hair regimen. He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word.

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. We have separate channels set up for each client, and we can swiftly share links, images, and documents. Web 2.0

Tools 117

30 jobs in the PR and marketing world

PR Daily

Whether you’re a recent college grad or someone planning a career move, this slip of paper (or virtual document) must be polished if you want to impress hiring managers. As you write up a description of your gap year experience, take note of the job posting.

Why and how you should be sending press releases

PR Daily

Cut through the clutter with creative corporate writing. ]. Otherwise it's rare I'd write something based on one. They're an opportunity to get your story down , vet your messaging and create a go-to background document. Are press releases dead? That depends on how you use them.

Parents of Teens Alert: Social Media More Addictive Than Cocaine

Social PR Chat

Sure I did stupid things as a teenager, but thankfully my life was not documented like a reality show. After researching, I started writing on Medium about my experiences and how I was handling my teen’s social media and smartphone obsessions.

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time.

Survey 217

7 outstanding tech tools for PR pros

PR Daily

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. We have separate channels for each client, and we can swiftly share links, images and documents. Web 2.0

Tools 120

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

How long should it take to write a blog post? Blog posts in 2017 are taking longer to write and are longer in length. The caveat is that merely writing longer blog posts doesn’t necessarily mean better quality. How Long Does it Take to Write a Blog Post?

Lessons from the UK’s top media and public relations blogger

Stephen Waddington

The main goal when I first started MK was to sharpen my writing skills. He told me that I was doing everything right, but I should start writing. On Wednesdays I posted Four PR Questions (#4PRQs) interview series , which turned out to be a huge success.

10 Easy Hacks To Make You a Productivity Ninja

Cision

This time management technique is designed to get you in an uninterrupted flow and keep you focused for 25-minutes at a time (I’m writing this is in a 25-minute block of time using a Pomodoro app on my phone). Create and maintain documents and lists in the cloud for mobile and desktop use.

Inside Innovation: ING Bank Communications team

The Resolution Blog

To ensure this happened everyone had to reapply for their jobs, from top to bottom, also I had to interview again. We have cut so much wasted document writing and meeting time.

Boeing’s Dreamliner attracts scrutiny after damaging workplace report

PR Daily

The New York Times reported : A New York Times review of hundreds of pages of internal emails, corporate documents and federal records, as well as interviews with more than a dozen current and former employees, reveals a culture that often valued production speed over quality.

Report 144

What Goes in a Great Media Kit

ReimaginePR

Interviews – Q & A on video. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. You can even position it as an interview with an executive which gives media more quotes to work with.

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Journalists broadcast from San Bernardino suspects’ home

PR Daily

That was unclear, however, as the landlord said in an interview that reporters had “rushed” in. Reporters tweeted images of what appeared to be evidence, such as a trash can filled with shredded documents. The document seemed to have been left behind by the FBI.

Ethics 124

Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media.

The Caffè Latte Content Strategy

Doctor Spin

My favourite episode is when Ferriss interviews the cool film director, screenwriter, producer, cinematographer, editor, and musician — Robert Rodriguez: Skip ahead to 35:00 if you want to skip the backstory and get right into it. Okay, this is going to be a weird blog post.

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable.

A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

PRSay

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Luckily, hundreds of online templates are available to download free, or you can create your own document.

How to Create a Content Contributor Guide

Cision

Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews. Headline writing tips. Word document?

How To 204

Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Of course, writing press releases and pitching stories to media outlets is an important part of any PR role. As he describes: “You may be writing press stories and articles, or creating content for blogs and social media.

Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Create a Documented Content Strategy. While it may sound like a broken record, we still felt the need to include this one -- after all, studies show that only 37% of B2B companies have a documented strategy. A documented content strategy keeps your content creation on track.

eBook 205

How and why PR pros should set up an editorial calendar

PR Daily

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled—or axed altogether. Luckily, hundreds of online templates are available to download free, or you can create your own document.

Why legal trouble is just the tip of the iceberg

PR Daily

in what they report, provided the information they rely upon comes from official documents. Journalists can write a story that essentially says an ex-employee is accusing your company of engaging in a Ponzi scheme.

How and why to create an editorial calendar

PR Daily

If you want to work with your target publications, secure an interview with a reporter covering your niche or land a spot in that September issue, then look into news outlets’ editorial calendars. An editorial calendar is fundamental to any successful PR campaign.

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Behind the Headlines with Jamilah Lemieux

Cision

In this interview, Jamilah discusses the most gratifying moments of the communications field, how members of the media can shape important conversations, and strategies to approach breaking news in an honest and insightful manner.

The Independent Contract

Solo PR Pro

I interviewed all the partners, developed a profile of the practice, and wrote biographies that turned their experience from a listing of major cases into a description of their accomplishments. What’s In, What’s Out.

Why getting links in articles still matters

PR Daily

Despite the ego-boost it provided the interviewed executive and the PR team, it often didn’t drive business results. Next, use the Moz toolbar to document the domain authority for your site and those of the target publications from your search. When you write contributed content.

Media kits: What is a media kit and why do you need one?

Public Relations Sydney

A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story.

eBook 100

Career Development Tips for the 2018 Professional

Waxing UnLyrical

Here are a few ways to write a resume which is similar to a job posting: Read the required skills section of the job posting and find achievements or examples which prove you are skilled in this area. Write Off Job Expenses. Guest Post by Makeda Waterman.

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