5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.

Digital PR 88

Digital PR Measurement How To Tools 88

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

The Proactive Report

JANUARY 6, 2017

Every PR or communications pro should know how to use the easy design tools available now. this video tutorial will walk you through the basic steps of using Canva to make an infographic. 80%+ of editors and publishers want good visuals with their news content. Data visualization is hot right now and the media loves infographics.

Infographics 147

Infographics Video Course Data 147

The Proactive Report

FEBRUARY 22, 2016

Audio and video also increase engagement by 36%, which translates to 81% more views and 84% more shares. PR lesson: Always include original images, video and audio in your content. When you add more than one photo the engagement score jumps to 43% more. People want to feel part of a story and the right visuals give them that.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Audio and video also increase engagement by 36%, which translates to 81% more views and 84% more shares. PR lesson: Always include original images, video and audio in your content. When you add more than one photo the engagement score jumps to 43% more. People want to feel part of a story and the right visuals give them that.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

JUNE 23, 2015

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Video Can Lead to Trust.

Video 100

Video Mobile Trade Shows YouTube 100

The Proactive Report

FEBRUARY 3, 2015

The video has already has almost 2 million views on YouTube. Content Marketing Online PR digital PR likeagirl mcdonalds. Now Dads and family members who care about their daughters, nieces and more are tweeting and Instagramming the hashtag. With over 337,000 mentions, the spot took the lead with social reaction.

Digital PR 100

Digital PR Social Media Media YouTube 100

Buzzstream

AUGUST 12, 2020

Podcast interviews: Share any speaking videos you have (from conferences/webinars) or a previous podcast interview that is not a competitor to the show you’re pitching and has a different topic. As PR professionals in 2020, we end up wearing many hats – hey, no one said it was easy though. . Don’t have any?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Agility PR Solutions

JUNE 28, 2021

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. Some marketing and digital PR strategies for marketing on Youtube: 1. YouTube is an incredibly powerful network. YouTube is a took which marketers should focus on.

YouTube 164

YouTube Strategy Brand Branding 164

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

Film 48

Film Interviews Video Digital PR 48

Waxing UnLyrical

DECEMBER 11, 2013

Also, media buyers estimate that video advertising on the Internet has been growing at a rapid 40% over the past year and is expected to speed up further to 60% in the next few months. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

PR in High Definition

FEBRUARY 4, 2015

In the first of a two part series, I’ll be providing tips about how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam. The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications.

Interviews 48

Interviews Video Digital PR Tools 48

The Proactive Report

DECEMBER 22, 2014

SunGard Availability Services, a company that offers cloud computing and disaster recovery services, created a video series based around the holidays. They analyzed their audience’s content consumption patterns and used this data to create videos that they knew would get a good reception. Results: Over 3,000 leads generated in 3 days.

Training 157

Training Video Digital PR Social Media 157

Presspage

JANUARY 23, 2024

‘Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. Our message is clear: Control your narrative.

Software 78

Software Internal International Digital PR 78

The Proactive Report

NOVEMBER 1, 2022

In a world where every mobile phone has a camera that can immediately stream live to the Internet or at the very least capture on video or high-resolution pictures, you need to be aware of the consequences of poor communication. For more Digital PR Tips subscribe to our newsletter.

Communications 130

Communications Social Media Employee Crisis 130

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference.

Leadership 162

Leadership Pitching Social Media YouTube 162

The Proactive Report

MARCH 5, 2017

Live video streaming is all the rage. Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Decide on the content.

Facebook 100

Facebook Video Privacy Digital PR 100

Burrelles Fresh Ideas

JANUARY 2, 2024

The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.

SEO 84

SEO Mobile Engineering Ethics 84

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Each year video usage online continues to grow.

Digital PR 264

Digital PR Marketing Infographics Video 264

OnePitch

OCTOBER 19, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch from Eleanor Printy , Digital PR Strategist at Journey Further , that landed coverage in Travel + Leisure for a hotel package with an immersive spa experience. The full teaser video can be downloaded here. For more information please see the press release below.

Travel 79

Travel Pitching Hotels How To 79

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. Some of the biggest ones included the continued popularity of live-stream video as well as the use of influencers. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Storytelling will become more creative.

Trends 0

Trends Storytelling Creativity Reputation 0

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. You can gather all the elements – test, images and video – a reporter would need to cover the story right in your newsroom. Get the Digital PR Tips Newsletter.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

DECEMBER 17, 2014

Good news and cat videos can be your only intake if that’s your choice. Take a look at the Google year in search video for 2014. Watch the video and see for yourself. Online PR digital PR google online PR' The choice is there. You can choose to filter the things you want.

Google 124

Google Digital PR Web Video 124

The Proactive Report

APRIL 3, 2017

And when you get there all it offers is a page of text press releases in PDF – no expert database so you can look for a source to interview, no fact sheets on the topic you’re interested in and no images or videos. Visual content – image and video based stories. Get the Digital PR Tips newsletter in your inbox every week.

Media 100

Media Video Mobile Report 100

The Proactive Report

JUNE 26, 2017

Watch the video for the full explanation of how and why it works. Get the Digital PR Tips Newsletter. The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Need help with your content strategy and influencer outreach? Call 888 243 3470.

Google 149

Google Guidelines SEO Digital PR 149

The Proactive Report

NOVEMBER 21, 2022

A short video about the work he had been doing building rally cars featured a track day he had held. In comparison, the video that had been put out at Christmas featuring their traditional garage work had garnered only a few thousand views and translated into some bookings for the garage for regular maintenance work on family vehicles.

Social Media 162

Social Media Media Analysis Data 162

The Proactive Report

JANUARY 17, 2017

If you are making a video get an external microphone that plugs into your phone. Get the Digital PR Tips newsletter each Monday. Use the Rule of Thirds grid on your phone. Get the complete Visual Content Guide – it’s full of tips and tricks on composition, lighting, use of space and lines. Follow me on Twtter.

How To 100

How To Training Digital PR Video 100

The Proactive Report

FEBRUARY 26, 2016

Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light. Whether they’re young and posting videos on YouTube, or serious business bloggers, they attract an audience. These are some of the Digital PR skills needed today. What is Influence?

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light. Whether they’re young and posting videos on YouTube, or serious business bloggers, they attract an audience. These are some of the Digital PR skills needed today. What is Influence?

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

DECEMBER 2, 2022

Design and video. Adding design elements to these short videos, and editing them with clever cuts and audio can set you apart from the rest and open up a huge new audience — TikTok has over a billion users in over 150 countries now. Making good use of these platforms can be a very smart move when it comes to promoting your brand.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

JUNE 17, 2018

HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. There were many images of the opening, but a short video of the “Fire Fountain,” shot on a phone and posted immediately after the fountain was first turned on, got a lot of attention.

B2C 157

B2C Study Exercises Sports 157

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

5W PR

SEPTEMBER 13, 2022

In the last year, Pinterest started shifting from simply being a digital image board toward investing more into different options for its creators, especially with the launch of its Idea Pins. Now, Pinterest has announced that it’s opening up the new content format to companies, as they can now advertise with Idea Ads.

Trends 78

Trends Pinterest Product Launch Instagram 78

The Proactive Report

MAY 27, 2017

Upgrade your “press release graveyard ” to an online newsroom with all the features reporters and producers want – facts, articles, blog posts, RSS feeds for categories of content, experts, images, videos etc. Get the Digital PR Tips newsletter each week. Use the newsroom as a content hub.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Proactive Report

DECEMBER 4, 2018

Your content team must include someone with an eye for good design who can use the slew of new tools available to make interesting graphics, social posts, videos, and Instagram Stories. Get more Digital PR Tips in your inbox every week. It’s impossible to make a remarkable piece of content without really good visuals.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189