Sword and the Script

APRIL 2, 2024

And now onward with this month’s PR Tech Sum. >>> Sword and the Script Media can help with B2B marketing, PR and social media. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. >>> Need an extra pair of hands?

Reddit 174

Reddit Software B2B Technology 174

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Here are five of February’s most notable social media updates! Users within the UK will now have a new ‘Shop bookmark’ both on the menu bar and in the mobile app.

Social Media 62

Social Media Trends Media Instagram 62

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

The Proactive Report

DECEMBER 26, 2022

As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. Social media listening can provide invaluable insights when it comes to telling the story of your brand. Video trends for 2023. And it should move them emotionally.

Video 162

Video Film Social Media Facebook 162

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” They use search engines and social media to find it. Distributed intelligently via social media. And many of the PR jobs ask for content creation and content strategy skills.

Strategy 149

Strategy SEO B2C Engineering 149

Lauri Pehar Borsh

FEBRUARY 7, 2019

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. appeared first on Laurie Pehar Borsh Digital PR. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill.

Mobile 60

Mobile Web Digital PR Journalism 60

Norton's Notes

JULY 17, 2014

So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. The figures are marginally lower for mobile searches. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 30, 2018

That might describe how PR pros feel about analytics and measurement too. The 2018 Gartner Multichannel Effectiveness Study shows that social, mobile and digital are the main channels influencing your customers across their buying journey. But it is a fact of life now, there’s just no avoiding it anymore.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

APRIL 27, 2018

Not so much on desktops, but there’s been quite a steep drop on mobile devices. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search.

SEO 100

SEO Mobile Engineering Google 100

Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. It allows users to simulate how a website looks and functions on different mobile devices directly from the Chrome browser.

SEO 83

SEO Web Tools Analysis 83

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

The Proactive Report

JUNE 23, 2015

Social media – video is the content format of choice. Google’s recent mobile update penalizes sites with content that is not mobile-friendly, so make sure that your video content is available on a fully mobile-responsive website. 92% of mobile video viewers share videos with others.

Video 100

Video Mobile Trade Shows YouTube 100

5W PR

SEPTEMBER 14, 2020

Mobile-friendly landing pages are another essential when it comes to successful local marketing campaigns. With consumers coming to expect personally relevant results, localizing the paid search and social efforts is now essential for any business. It has become a way for the company to connect with its mobile consumers.

Local 88

Local Marketing SEO Mobile 88

The Proactive Report

APRIL 3, 2017

That company just lost an opportunity for media coverage. Mobile compatibility. The media trends are clear – journalists need PR to provide them with content. Get the Digital PR Tips newsletter in your inbox every week. Read the full State of the Media Report. Credible industry experts. Story Ideas.

Media 100

Media Video Mobile Report 100

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. ’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. Make […].

Mobile 60

Mobile Web Journalism Google 60

The Proactive Report

MAY 10, 2016

The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. Hashtags are a way for folks to search within Social Media platforms like Twitter and Instagram. Follow us on Twitter for daily Digital PR tips. Use Hashtags.

Small Business 100

Small Business Instagram Banking Fashion 100

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. You need to know if your social content is being shared and who is doing the sharing.

Measurement 138

Measurement Analytics Google Social Media 138

The Proactive Report

JULY 20, 2017

They have a mobile app to schedule and pay for your lawn service. The post Getting to Know Your Customers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. After each service you get a text asking for feedback and rating the service. It’s really not that scary or complicated.

Analytics 145

Analytics Small Business Mobile System 145

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. That paragraph needs to pass the ‘smell test’ of the reporter.

Engineering 128

Engineering Writing Social Media Tools 128

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. But what of its future asks Jessica Pardoe in this guest blog.

Print 60

Print Newspapers Media Advertising 60

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools.

Tools 89

Tools Google LinkedIn Leadership 89

The Proactive Report

MAY 7, 2018

Mobile Development. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. SEO/SEM Marketing.

Study 100

Study Analytics Software Data 100

Waxing UnLyrical

OCTOBER 2, 2012

This event primarily focused on Mobile. Second, I learned yet again how social media can engage participants as well as the outside world with what’s happening around you. It made me realize how Digital PR can help run the event in a much better way and engage internal as well as external audiences.

Mobile 101

Mobile Pitching Twitter Social Media 101

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Bianchi Biz Blog

DECEMBER 2, 2021

Among them are seven myths or misconceptions we have heard from a few supplier and technology company executives: 1) We don’t need PR, our technology will sell itself. The adage of “if you build it, they will come” does not apply in the new mobility space. 6) We don’t need PR, because we’re using social media to reach our customers.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Facebook Lead Ads dramatically improve the user experience vs. driving people to a landing page – especially on mobile devices (see #3). Have you heard of Facebook Lead Ads?

Facebook 40

Facebook Mobile Advertising Advertising 40

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Mobile (hybrid) accessibility. Integrate social features.

System 52

System Employee Meeting Internal 52

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. billion in 2014 to 2.17 billion in 2016. Author Bio.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I wrote about why I prefer Qwoted in our digital PR tools post.

Google 71

Google Infographics Pitching Resources 71

5W PR

JULY 15, 2020

Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. Modern media kits are future-proof and adaptable. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

JANUARY 5, 2015

Figure out where they’re active on social media. It must be mobile-responsive. Follow me on Twitter for daily Digital PR updates. Online PR Reputation Management' If you can identify it early and act promptly it is possible to avert a full blown online crisis. Be proactive.

Reputation 100

Reputation System Employee Airlines 100

The Proactive Report

JUNE 22, 2015

The program is succinct and more than sufficient for most minor editing of mobile photographs. Get our Digital PR Tips Newsletter. Meme style print font can also be added to your photos. If your team needs help with learning how to create unique visual content that Google loves check out our visual content training classes.

Google 100

Google Tools Print Software 100