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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Identify the Emotions You Want to Elicit.

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Essential Elements for Success With Local Marketing

5W PR

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO.

SEO 85
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5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Get the Digital PR Tips News letter.

Strategy 149
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8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

ZudePR

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. The figures are marginally lower for mobile searches. Eureka facts.

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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

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The Instagram Revolution for Small Business

The Proactive Report

The internet is everywhere – the mobile revolution has put the Internet into the hands of your customers anywhere, anytime. Hashtags are a way for folks to search within Social Media platforms like Twitter and Instagram. Follow us on Twitter for daily Digital PR tips. Even Facebook now has a # feature.