The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

5W PR

AUGUST 10, 2020

These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers.

Consumer 97

Consumer Meeting Mobile Study 97

5W PR

APRIL 10, 2022

Given below are some marketing strategies that can be used to reach pet owners on National Pet Day. Digital PR. To ensure that a pet brand or pet store can be found online, certain PR strategies should be adopted. Social media marketing can be extremely effective. Sponsor Adoption Events. On-site Event.

Marketing 78

Marketing Local Social Media Blogging 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Buzzstream

JANUARY 26, 2024

Not to worry, we’ve compiled a detailed — yet simplified — guide for link builders and digital PR professionals to help navigate these new standards and make it into your prospect’s inbox. Bulk emailers will get temporary errors on a small percentage of emails they send that don’t meet the requirements.

Google 133

Google Guidelines SEO Reputation 133

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 68

Tools Marketing Advertising Advertising 68

The Proactive Report

APRIL 17, 2017

Digital CX Tips. Design digital experiences to meet customer expectations, not your own — Use this transformation as an opportunity to eliminate underlying customer pain points and reinvent CX – from the customers’ point of view – making it faster, easier or more convenient than traditional channels to engage.

Brand 133

Brand Branding Digital PR Consumer 133

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

FEBRUARY 17, 2023

One way companies can build brand affinity and trust is by incorporating purpose-driven marketing into their strategy. Purpose-driven marketing is a marketing approach that focuses on creating social and environmental impact, rather than just selling products.

Brand 130

Brand Branding Ethics Engineering 130

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Landis PR

APRIL 29, 2024

The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. A good place to connect and meet contacts.

Radio 64

Radio Pinterest Television Government 64

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Landis PR

OCTOBER 2, 2023

Talk often Here at Landis , we have weekly client meetings (zoom, phone) that last all of 30 minutes on a busy week. Most meetings open with chatter about news items, weekend activities, or impending vacations. Don’t email asking for the date for the next board meeting. It’s also a time to get to know each other!

Agency 64

Agency Meeting Technology Software 64

Prohibition

DECEMBER 2, 2022

Step by step guide to create a corporate video for your marketing needs. The different types of digital PR campaigns and how they can build online authority . At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Film 62

Film Sports B2C Digital PR 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Update the project together (e.g.

Software 151

Software How To SEO System 151

ZudePR

FEBRUARY 22, 2016

That’s the sound my brain makes when I’m in a new business meeting and can’t remember the fact I’m grasping for. You’re a family business owner wondering how to make sense of social media, blogging, and PR. Sometimes, they seem to know more about the bigger marketing picture than you. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

The Proactive Report

APRIL 3, 2017

Although the public and marketing executives still rank earned media above owned or paid, there is a growing perception, even amongst journalists, that the media is struggling to maintain that position of trust. How does this affect PR? The media trends are clear – journalists need PR to provide them with content.

Media 100

Media Video Mobile Report 100

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Scottish / Irish / Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Strategy 52

Strategy Training Insurance Insurance 52

Prohibition

OCTOBER 19, 2022

The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Michael Ares, MDA Corporate Marketing, LLC. It has really replaced the need to text and sometimes even email for quick answers to questions. Microsoft: Get on that).

Tools 89

Tools Google LinkedIn Leadership 89

Landis PR

SEPTEMBER 18, 2023

World events and spending nearly two years in virtual meetings caused many businesses to rethink their priorities. Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Rock the Status Quo

SEPTEMBER 16, 2014

They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy. It’s just not possible.

Agency 164

Agency SEO Training Analysis 164

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Will India See a Rise in Digital PR?

Analytics 75

Analytics SEO Google Facebook 75

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. Do the new automaker players that are moving into the market know you?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Buzzstream

JANUARY 16, 2024

Siege Media Outreach Scorecard – Streamlining Outreach Evaluation The Siege Media Outreach Scorecard is a unique Chrome extension designed for digital PR and link-building by link building and digital professionals. Pricing: Free 30 day trial, but more advanced features require a BuzzSumo Pro account (starting at $99/mo).

SEO 83

SEO Web Tools Analysis 83

PRSay

SEPTEMBER 27, 2016

One manages digital content for a medium-sized company with an aggressive marketing approach. The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers.

Ethics 60

Ethics Advertising Advertising Technology 60

The Proactive Report

JUNE 18, 2021

PR should be the first thing you do and it should be done every day. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” The top of the funnel is filled by PR. Working with influencers has always been a part of PR.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations.

Trends 124

Trends Data-Driven PR Data System 124

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Resolution Blog

NOVEMBER 25, 2015

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Ask yourself; Are all of your meetings today really necessary? PR is fast paced but does that help your productivity? Feel guilty.

eBook 120

eBook Google Tools Analytics 120

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62