Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML].

Tools 68

Tools Marketing Advertising Advertising 68

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( LinkedIn B2B content Report ).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories.

Digital PR 62

Digital PR Report How To Pitching 62

Prohibition

OCTOBER 19, 2022

The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Rock the Status Quo

SEPTEMBER 16, 2014

They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy.

Agency 164

Agency SEO Training Analysis 164

The Resolution Blog

NOVEMBER 25, 2015

Will ad-blocking bring more competition to PR? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Ask yourself; Are all of your meetings today really necessary? PR is fast paced but does that help your productivity?

eBook 120

eBook Google Tools Analytics 120

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Be on the lookout for words like “the intersection” of two topics or when one vertical “meets” another. Writers appreciate content promoters who take the time to read, analyze, and understand their interests online. So, it’s important to stay vigilant.

Pitching 87

Pitching Examples Social Media Trends 87

Landis PR

SEPTEMBER 18, 2023

World events and spending nearly two years in virtual meetings caused many businesses to rethink their priorities. Until recently, the execution of these strategies has not been a top priority for many corporate event clients. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Spot on, Wikipedia.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Communications Conversations

JANUARY 13, 2017

And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!). She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Let’s meet Laura! In some ways, it just happened naturally.

Insurance 60

Insurance Insurance Social Media Corporate 60

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. There is no doubt that video is the preferred content format of the future. Get our Digital PR Tips Newsletter. Business is realizing just how powerful a tool video online can be.

Video 100

Video Mobile Trade Shows YouTube 100

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

It keeps us up-to-date on meetings, client communications and industry changes. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach. PR News: The Skinny.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ZudePR

SEPTEMBER 8, 2015

In the fast-moving world of digital media, you have to be on top of the latest developments and have a keen understanding of how the previously disparate elements of digital marketing fit together. I went to a meeting at my kids’ primary late last year. Back to Reading. Since Christmas I have read one book.

Blogging 75

Blogging Print System Sports 75

ZudePR

JANUARY 26, 2016

But it’s the one where I have the ability to influence the company’s entire marketing approach, make a difference, and benefit their bottom-line, that I strive for. #12: 12: On Meeting Clients. ” Dave, the PR: Just listen, will ya. ” Dave, the PR: Just listen, will ya.

How To 65

How To Meeting Creativity Agency 65

The Proactive Report

DECEMBER 24, 2014

What does your Facebook content look like on mobile? How does your brand’s mobile content meet this need? And don’t forget about the content being consumed on the mobile web. For daily updates on PR and tech trends follow me on Twitter. How much engagement do you get from mobile? Mobile Web.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Google’s Aims. “In the U.S., ” Pew State of the Media 2018.

Google 113

Google Guidelines Web B2C 113

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JULY 31, 2017

If what they find meets their needs, they develop an interest in what you have to offer. (this uses the word customer in the broadest sense of the word and should perhaps be called a stakeholder journey.) They go from awareness, when they first hear or learn about your brand, to finding out more about you.

Engineering 188

Engineering Interviews Infographics Social Media 188

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

MARCH 16, 2016

Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How can marketers and PR pros improve their visual content? Video of a meeting can be zzzz. That’s why “caption this” posts are still popular. How can they do better? Q6: Which works better – images or video?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How can marketers and PR pros improve their visual content? Video of a meeting can be zzzz. That’s why “caption this” posts are still popular. How can they do better? Q6: Which works better – images or video?

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

These assets will help share the story with your team: An overview presentation ideally suited for a kickoff meeting. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills.

How To 60

How To Software System Employee 60