Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience. I recall working on a website project for a local bakery.

SEO 85

SEO Mobile Engineering Ethics 85

Scott Public Relations

JANUARY 24, 2019

But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Landis PR

JANUARY 30, 2024

And, especially during tough times, public relations can drive revenue and accelerate the sales funnel. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Leadership 105

Leadership SEO Measurement Reputation 105

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google 117

Google Course Blogging Industry 117

Landis PR

OCTOBER 2, 2023

I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Photo courtesy of Pixabay Know your plan I’m not talking about the ponderous strategic plans of old that became unwieldy 50-slide powerpoints.

Agency 64

Agency Technology Meeting Software 64

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. For instance Google and Microsoft both have large data centers in Finland. It should be pointed out that many large companies have found Finland a lucrative country to invest in.

Radio 64

Radio Pinterest Television Government 64

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

Landis PR

JULY 10, 2023

Listen to the engaging conversation on the PRGN Presents podcast , which dives deeper into the topic and what public relations professionals can do to keep up the fight. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Journalism 52

Journalism Training Consumer Tools 52

Landis PR

SEPTEMBER 18, 2023

Check out the PRGN Presents podcast to hear more as Abbie Fink from HMA Public Relations and I talk more about the topic of event sustainability. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 16, 2024

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Agency 59

Agency Internal International Meeting 59

5W PR

JANUARY 17, 2020

PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities. Nonetheless, there are miles to go, and many CFOs still view PR as a cost center and not a profit center. Be more selective.

Measurement 78

Measurement Publicity Television Analytics 78

ZudePR

JANUARY 21, 2016

It was like being at digital marketing finishing school but my lecturers were world leaders in their field. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Digital PR. Scott Guthrie.

Digg 104

Digg SEO System Reddit 104

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. 21st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc.

Hotels 40

Hotels Conference Analytics Sports 40

Bianchi Biz Blog

DECEMBER 2, 2021

3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. Social media is not the silver bullet. 7) One PR firm or integrated marketing agency is as good as another. It is just one tool in a complete marketing toolbox.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Prohibition

APRIL 29, 2017

Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. You need to have solid media relations skills, have managed talented PR executives before. But more than anything, a hunger to learn and the right attitude is key.

Agency 54

Agency Creativity Hotels Social Media 54

Rock the Status Quo

FEBRUARY 23, 2015

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Polish up your media relations smarts: BusinessWire’s 2014 Media Survey Results are very enlightening. Digital PR' Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This is why Google requires links sent through these services to be marked “no-follow.” Here’s a roundup of other news and links from the world of PR technology.

Software 119

Software Case Study Advertising Advertising 119

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands?

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. These backlinks are important to digital PR and marketing for two primary reasons. Backlinks are a digital signal to search engines – a vote of confidence – that indicates a site so helpful that other sites are linking to it.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. These campaigns are some of our favorites to build and run, since the synergy between owned and paid media creates exciting results for us and our clients.

Advertising 36

Advertising Advertising B2B Facebook 36

Burrelles Fresh Ideas

JUNE 13, 2023

Press releases serve as an ideal foundation for creating engaging blog posts, infographics, or videos while providing valuable insights into products/services offered by businesses/organizations involved in digital PR activities. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

DECEMBER 30, 2016

So, in the new year, I Googled the indescribable teeth-grating background hum. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 Google and Apple did. Sticking it under my pillow. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

5W PR

JUNE 25, 2018

To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. For instance, digital tools like Google analytics can help PR agents to track customer responses to certain pieces of content and adjust future strategies accordingly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

ZudePR

MAY 31, 2015

“Google, readers, and rankings happen when you truly share what is useful to you, and therefore, to your audience. The post How to Get On in New Communications: Be Nice appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. “How? Photo credit: Natesh Ramasamy (Thanks for 1.4

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

An example media relations workflow is set out below. For example, if you decide to improve your media relations workflow, you might choose some specific experiments, such as: Structure and simplify reporting to clients. Stuart Bruce, PRCA Digital PR Report 2015: Need for more training. Start prepared.

How To 60

How To Software System Employee 60