Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Owned Media, Earned Media, Converging Media.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Ishmael's Corner

AUGUST 5, 2018

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. Techniques For Effective Business Communications.

Google 78

Google Communications Storytelling Government 78

Axia PR

JULY 11, 2019

When you think about how to get explosive business growth, you probably imagine your company website displaying on the first page of Google’s search results – and all the traffic that comes with that. 1 on Google. And one of the most important is building solid media connections. No doubt, this is something that would do it.

Media Relations 89

Media Relations Company Media Google 89

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. Maybe he didn’t like the commentary. I don’t know.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. When we looked at the model in 2020, we realized there were things in it like Google+ and Vine that no longer existed,” she said. “We

SEO 129

SEO Measurement Television Google 129

The Proactive Report

JUNE 20, 2015

Use your media wish-list – or if you don’t already have one, create one. You can do a Google search for their name and Twitter. The key to media relations has always been about just that – building relationships with reporters and editors. Look up their Twitter handle. Don’t pitch them right away.

Twitter 100

Twitter Media Relations How To Media 100

Shift Communications

JUNE 8, 2016

Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the client’s overall business. helps outline the benefits for both parties. I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

HMA Public Relations

SEPTEMBER 6, 2018

The post A common sense approach to media relations appeared first on HMA Public Relations. In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it […].

Media Relations 53

Media Relations Media Writing Publicity 53

Bad Pitch Blog

JULY 5, 2013

Starting here it essentially outlines the media relations process - using several helpful Google tools, ''natch. *We We all know there''s more to media relations than YouTube outlines in a scant two minutes - a lot more. media relations public relations video youtube'

YouTube 57

YouTube Media Relations Video Media 57

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people are naturally attached to the news 24/7, and there are so many different ways to stay on top – news aggregator apps, mobile alerts, social media, and Google alerts. In 2021 we added several new team members who have brought extra dimensions and new perspectives on media relations and teamwork.

Agency 310

Agency B2B B2C Pitching 310

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Axia PR

APRIL 22, 2019

Many companies mistakenly think that public relations strategies are only for getting media coverage. It is true that media relations are a big part of public relations. How to use PR tactics to rank high. However, PR comes with many additional benefits for your company.

Google 48

Google Media Relations Strategy Company 48

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Bad Pitch Blog

JANUARY 9, 2011

Set up a Google News Alert on a specific reporter to follow their work more closely. Study up on current events…news is media relations jet fuel. Well as the definition of a media outlet morphs, so must our approach to engaging with them. It builds the relationship and turns you into a source. That''s just skeevy.

Media Relations 104

Media Relations Social Media Media Pitching 104

ImPRessions - Crenshaw Communications

MAY 8, 2019

Some forecasts say AI will replace a significant part of human interaction of public relations, too. That’s unlikely; however, automation can and will help us sift through data, target client customers and, to a degree, optimize media relations.

Google 186

Google Technology Course Creativity 186

The Hoyt Organization

JANUARY 25, 2024

Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. To secure your space in the local search results, you need to: Claim your Google My Business listing and keep it up-to-date with accurate information about your business.

Strategy 102

Strategy Brand Branding SEO 102

Remote PR Jobs

SEPTEMBER 25, 2023

PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Step 4: Amplify Your Content with Media Relations. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

DECEMBER 28, 2021

Google is Killing FeedBurner Email; Here are 4 Alternatives. Google is shutting Feedburner-emails; viable FeedBurner alternatives to include FeedBlitz, follow.it, MailChimp and ConvertKit. How 2,400 Journalists Use Social Media for Reporting . Press Release Pricing: How Much Does Press Release Distribution Cost?

Blogging 133

Blogging Software Google Content Marketing 133

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends. Prudent media pitching includes staying up to date on trends within the industry.

Pitching 298

Pitching Software Construction Writing 298

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Follow him on Twitter @nbell94102.

Strategy 257

Strategy How To SEO Engineering 257

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. They know media relations is labor-intensive and not as scaleable as SEM or paid social. And it’s true that many PR firms have reprioritized their service offerings.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. So how do you earn links?

Google 131

Google Banking Engineering Web 131

Bad Pitch Blog

JANUARY 13, 2016

Like when pitching blogs and social media were still new. Interview Briefs, Spokespeople & So-Called Media You Should Avoid : We look well beyond the front end of the media relations process. This includes tips for the other side of the pitch.for spokespeople and interview briefs and more. Don't get me started.

Pitching 40

Pitching Media Relations Media Big Data 40

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Benchmarking CTR data for consumer display ads on Google range from an abysmal.09% billion in 2022 and grow to $4.56

B2B 88

B2B Marketing LinkedIn Content Marketing 88

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. Behemoths build ‘walled gardens’. It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434

Burrelles Fresh Ideas

JANUARY 9, 2024

Google Analytics 4 supported: If you’re using the Burrelles Premium platform to track your media coverage, you can now integrate GA4 with your PR measurement data in Reporting to see when your media coverage drives visitors to your website or campaign landing page. We can help!

Pitching 94

Pitching Print Measurement Report 94

ImPRessions - Crenshaw Communications

JUNE 28, 2023

The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. Concerns about job losses, privacy breaches, and ethical use are widespread. However, the public dialogue has moved to the benefits of AI – improved efficiency, predictive capabilities, and beyond.

Technology 170

Technology Strategy Privacy Healthcare 170

Newsfile

JUNE 28, 2023

Media Relations : Identify and build relationships with journalists, influencers, or stakeholders covering your stories and industry. Then, you can focus on trying to get more media coverage. Set Up Google Alerts To Measure Press Release Success Google happens to be the number one search engine in the world.

Media 52

Media Analytics Radio Google 52

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. This week Google launched News Lab, which in my view is an amazing step forward in the future of news creation and distribution. News Lab is a platform aimed at journalists to help train and educate on digital media and tools. 1 tactic, media relations?

Google 120

Google Analytics SEO Comparison 120

Remote PR Jobs

SEPTEMBER 25, 2023

Attachments are automatically stripped from the email in order to protect journalists from viruses, so use services such as Google or Dropbox to send links to images or documents in your pitch. Test your subject lines, pitch content and media relations tactics. Many journalists prefer HARO pitches to be 175 words or less.

How To 100

How To Media Pitching Reputation 100

PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. Powell’s U.N.

Comparison 147

Comparison Twitter Newspapers Communications 147