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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. It’s a very simple design and the demo itself didn’t take but 10 or 15 minutes, which demonstrates the streamlined functionality. Even so, I walked away from this briefing genuinely impressed.

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Journalist Relationship Management For More Media Placements

Onclusive

With our powerful tools, you’ll be able to create media lists in minutes instead of days and communicate with journalists without leaving the Onclusive platform—saving you valuable time so you can focus on building important relationships and getting more media placements. Request Demo. Media Outreach Best Practices.

Media 195
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Get Ahead With the Most Current Media Database in the Industry

Onclusive

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. Request Demo. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195
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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media. Industry analyst relations (AR) can be a foundation for lead generation. And much like media relations, there are nuances involved. Who are analysts? Navigating the pay-to-play landscape.

Wireless 309
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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters. Content Authenticity Statement: 90% of this blog article was generated by me, a human. Contact us to learn more or to request a live demonstration.

Media 102
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'But you already have a CRM!'

Presspage

Unlocking innovation in Media Relations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage. We believe that standing out from the crowd is crucial when it comes to your relations with the media and your investors. And that was our issue with the old CRM.

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