PR in High Definition

JANUARY 30, 2024

There are many reasons to think that it is, but to get there, the role of reputation cannot be understated. However, reputations must be built on top of something substantive—it cannot simply become true by saying it repeatedly and hoping for the best. WANdisco’s reputation was left in tatters. s reputation.

Reputation 62

Reputation Leadership Company Internal 62

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? When you think about it, this barely makes logical sense – if you’re the one giving, you’re not needy by definition. This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense.

Leadership 71

Leadership Reputation Employee Hotels 71

PR in High Definition

FEBRUARY 27, 2023

Could admiration be a reputation measure of success? I’m adding ‘share of admiration’ to the mix, and this would be measured against companies that you do not compete with, at a sales level, but you may at a reputation level. You essentially benchmark yourself against their reputational strength. So, who do you admire?

Reputation 62

Reputation Comparison Measurement Engineering 62

PR in High Definition

JANUARY 31, 2023

We’ve all seen reputational disasters play out before. Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? The same goes for the best reputational strategies – it’s about future gazing.

Reputation 62

Reputation Company Sports Transportation 62

Communications Conversations

MAY 14, 2020

So, that got me thinking about leadership in the PR and comms industries. There are definitely some really difficult people in our industry. Like I said, earlier in my career, I saw my fair share of people in leadership exhibiting Jordan-esque behavior. Would his leadership style have even survived today?

Leadership 88

Leadership Comparison Ethics Industry 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party. Awards in particular can be great ways to generate a morale boost for both leadership and staff. Create a leadership positioning. Here’s how it works.

B2B 334

B2B Company Case Study Conference 334

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! In this playbook , Charlotte explores the challenges that leadership have faced throughout COVID-19 when it comes to communicating to employees and what organisations can do to unify the workforce following a period of sudden change.A

Reputation 133

Reputation Creativity Crisis Employee 133

PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. After all, partnering with the wrong influencer can dramatically affect a brand’s credibility and ruin its reputation. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Here are three quick tips to get your thought leadership marketing in motion.

Leadership 83

Leadership Print Training Radio 83

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! Who should I enter? Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. PR is about brand reputation and helping companies become industry leaders in their space. Thought leadership in the form of bylines, webinars, speaking engagements at conferences, and award submissions are a few common elements of a PR plan. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 75

Reputation Employee Leadership Product Launch 75

Wadds Inc.

SEPTEMBER 18, 2023

This focuses less on image and reputation and more on creating shared value for the organisation and its stakeholders. There is a lack of consensus on the definition of public relations, its purpose, social value, and social impact. Public relations has traditionally been focused on meeting an organisation's business objectives.

Study 98

Study Publicity Ethics Measurement 98

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 48

Reputation Employee Leadership Product Launch 48

Wadds Inc.

FEBRUARY 1, 2023

The outcome is trust, reputation, and behaviour change. The CIPR defines public relations as the business of reputation defining it as “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” You’ll understand while I side with the CIPR.

Publicity 98

Publicity Corporate Interviews Reputation 98

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

FEBRUARY 22, 2024

Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. Leadership branding : Local executives should be seen as thought leaders in their industry, to highlight the investment that an organisation is making in a territory.

Local 62

Local Leadership Viral Creativity 62

Reputation Us

FEBRUARY 7, 2023

While creating an effective business communication strategy is essential to your company’s good reputation, only four percent of leaders rate their efficiency and communication as excellent, according to the survey. There is definitely room for improvement! There is definitely room for improvement!

Communications 97

Communications Real Estate Reputation Internal 97

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Leadership team. And have you asked the right questions?

Reputation 48

Reputation Handbook Exercises Groups 48

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I have a quasi dotted line into the rest of the executive leadership team. Becky Saeger, Board of Directors, E*Trade Financial.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Here are 10 possible reasons for PR outcomes that miss the mark.

SEO 178

SEO Storytelling Product Launch Measurement 178

5W PR

MAY 26, 2023

Media Relations Definition Media relations can be defined as the process of building and maintaining relationships with journalists, editors, producers, and other media professionals. This can help to build a positive reputation. Establishing these relationships takes time, effort, and careful planning.

Media Relations 88

Media Relations Media Crisis Meeting 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is this a sign of the future of PR (and journalism)?

Pitching 174

Pitching Journalism Video Advertising 174

Reputation Specialist Michael Toebe

JUNE 21, 2021

Sometimes within a crisis of reputation, we believe that if we can just focus on doing more high-quality work we can traverse the difficult landscape of our troubles and come out on the other side, so to speak, safely. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I (Tavis Smiley).

Publicity 59

Publicity Reputation Energy Crisis 59

PR in High Definition

FEBRUARY 22, 2021

To some, he’s the definition of success. His reputation has been especially damaged by claims of wealth hoarding. Amazon’s comms team is probably relishing shaping Jassy’s reputation. These topics are increasingly in the media, so will pose a challenge to Jassy’s reputation as the company’s leader. I would be.

Communications 71

Communications Reputation Energy Leadership 71

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana.

Ethics 80

Ethics Data Crisis Apparel 80

PR in High Definition

AUGUST 30, 2023

A narrow view of AI A few months back, I attended a PRCA conference and one keynote address by Paul Spiers , Founder of The New P&L – Principles & Leadership in Business®’ Podcast Series & The New P&L® Institute, really put this into perspective for me.

Creativity 62

Creativity Reputation Technology Government 62

PR in High Definition

MARCH 24, 2021

It takes real courage to stop and take a long, hard look at your reflection to hear the criticism and accept the real truth about your reputation. Perception is your reputation. No one can say, ‘We have no reputational challenges’. Reputation affects the whole organisation. Reputation affects the whole organisation.

Reputation 107

Reputation Construction Employee Measurement 107

Beyond PR

SEPTEMBER 12, 2016

Its full definition describes it as, “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”. brands alone, social media monitoring is the cornerstone of any successful brand reputation program. But what is branding, exactly?

Measurement 40

Measurement Reputation Brand Branding 40

PR Conversations

AUGUST 18, 2011

In my second contribution, PR Primer for (Social) Networking , I referenced the definition as follows: Building positive organization-stakeholder relationships. Then he made a very generous offer: Would I create a definition for organizational narrative to be featured in the Gnosis Arts’ online PR Dictionary ?

Construction 40

Construction Internal International SEO 40

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. It’s crucial to uphold honesty and transparency; deceptive practices can damage trust and tarnish your brand’s reputation.

How To 78

How To Ethics Measurement Creativity 78

PR in High Definition

MARCH 27, 2024

While in the short-term, gaining mainstream news coverage or likes and shares on social is exciting, it’s important to consider the long-term reputational risks of straying too far from your company’s original messaging. Is this something we’re going to continue discussing?

Company 71

Company Technology Ethics Software 71

PR in High Definition

SEPTEMBER 30, 2022

Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice. The manner in which layoffs are carried out can truly make or break a company’s reputation, as demonstrated by Sna pChat’s CEO saying layoffs were a way to weed out the company’s ‘haters’.

Communications 62

Communications Internal International Energy 62

Communications Conversations

APRIL 23, 2019

As a solo consultant, my personal brand is everything because, in essence, my personal brand = my reputation. While it’s definitely a good idea to clean up inappropriate content, I wouldn’t think about your social media accounts as your “professional identity.” It’s an area I do have some experience in.

Social Media 98

Social Media Brand Branding LinkedIn 98

Critical Mention

MAY 15, 2018

A common misconception is that quick fixes for enhancing your reputation include answering emails at lightning speed, working yourself to the bone or scheduling meetings just for the sake of it. According to Psychology Today , there’s a much better way to improve your professional reputation than the easy fixes listed above.

Reputation 84

Reputation Leadership Pitching Study 84